Puzzle
NewThe AI-native accounting platform that gives you hours back with books you trust.
#15 of 48 in Accounting Software10,000 customers (per puzzle.io)
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Puzzle ranks #15 of 48 in Accounting Software with an AI visibility score of 3.9 (SlateIndex, Nov 2, 2026).
- Puzzle is most visible on Perplexity (8) and least on Google AI Mode (0).
- AI engines name Puzzle in 3 of the 30 Accounting Software buyer prompts SlateIndex tracks.
- intuit.com is the source AI engines cite most in answers about Puzzle, with 5 citations.
About
Company details for Puzzle
Puzzle is AI-native accounting software for startups and small businesses, with a real-time general ledger that categorizes most transactions automatically. Its AI suite (Chat, Cowork and Close) works inside the books, and optional accountants can review or close them each month. Puzzle MCP lets users connect their books to Claude or ChatGPT. It ranks #15 of 48 in Accounting Software on SlateIndex and has a visibility score of 3.9 in the latest weekly run.
Founded in 2019 and headquartered in Remote-first, United States, the company employs 51–200 people. It has raised about $50M. Its differentiator: a real-time general ledger in which AI categorizes 85–90% of transactions automatically, with optional accountant services on the same platform.
- Website
- puzzle.io
- Categories
- Accounting Software
- Company size
- 51–200 employees
- Headquarters
- Remote-first, United States
- Founded
- 2019
- Company type
- Private, venture-backed
- Funding
- Seed · $50M raised
- Customers
- 10,000 · per puzzle.io
- Pricing
- $30 / mo · flat tiers
- Free trial
- —
- Deployment
- Cloud-hosted on Google Cloud, with US servers.
- Compliance
- SOC 2 (vendor claim)
- Support
- Chat with an expert, Chat support, Priority support, Named bookkeeper and unlimited bookkeeping questions by email (Full Service)
Read from linkedin.com, puzzle.io, bookkeeping-services.com, borncapital.vc, internationalaccountingbulletin.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Accounting Software. QuickBooks Online leads the category at 63%.
Media
Website and product screenshots for Puzzle
AI mentions & citations
Recent answers that name Puzzle
Best accounting software for startups
Best accounting software for startups
SaaS startup: QuickBooks or Puzzle.
Best accounting software with AI features
However, Xero and Zoho Books may offer better value, while Digits and Puzzle are interesting choices if you want AI to do more of the bookkeeping automatically.
Best accounting software with AI features
Choose Digits or Puzzle if your company is technology-oriented and wants an AI-first ledger rather than a traditional accounting system with AI added on.
Products & features
What Puzzle sells
Puzzle Software
AI-native accounting platform with cash and accrual books, plus AI Chat, Cowork and Close agents.
Puzzle Services
Expert Reviewed and Full Service bookkeeping, plus migration, catch-up, R&D study, tax filing and CFO services.
Puzzle MCP
Connects your books to Claude or ChatGPT.
Target market & buyers
Startups, small and medium businesses, and accounting firms.
Notable customers include Finfuego, Cactus, Central, Trivium, Debit & Co., Attivo Partners, Parallel, Burkland.
| Industry | Primary use case |
|---|---|
| Accounting firms | Draft categorization, reconciliation and month-end close for client books, with accountants approving entries before they post. |
| Startups and SaaS companies | Real-time cash, burn and runway reporting from the live ledger. |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Series A | 2023 | $15M |
| Funding round, November 2023 | 2023 | $30M |
| Seed | — | $5M |
| Latest known round | Total raised |
|---|---|
| Seed | $50M |
Recent developments
- Oct 2026SecurityPuzzle states SOC 2 compliance
Puzzle states it is SOC 2 compliant, using hardware authentication and Vanta monitoring. This is a vendor claim; no third-party audit report was found.
- Sep 2026CompanyAccrual agrees to buy Puzzle's accounting-firm business
Accrual agreed to buy Puzzle's accounting-firm business, including its ledger and month-end close products. Terms were not disclosed. Puzzle continues for startups and small businesses under CEO Ozgur Uzuner.
- Jul 2026ProductAI Close becomes generally available
AI Close became generally available, according to Audit Friendly's reading of Puzzle's own page.
- May 2025ProductAccrual automation solution announced
Puzzle announced a next-generation accrual automation solution.
- May 2025PartnershipJoiin integration for multi-entity reporting
Puzzle and Joiin integrated to support multi-entity financial reporting.
Competitive landscape
How Puzzle compares with its top three alternatives
Puzzle most often appears alongside QuickBooks Online, Xero, Zoho in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Puzzle | 3.9% | 1.1% | New | $30 / mo |
| QuickBooks Online | 63% | 15% | New | Pricing not available |
| Xero | 52.2% | 13.3% | New | $27 / mo |
| Zoho | 44.8% | 12.5% | up+5.4% | Pricing not available |
| FreshBooks | 28.8% | 8.7% | New | $23 / mo |
Pricing
Flat tiers pricing
Cite as: SlateIndex, “Puzzle AI visibility profile”, https://slateindex.ai/brand/puzzle, data of Nov 2, 2026. Licence: CC BY 4.0.