FreeAgent

New

Accounting software for every small business

Accounting SoftwareEdinburgh, United Kingdom201–500 employeesFounded 2007

#22 of 48 in Accounting Software250,000 customers (per freeagent.com)0% positive in AI answers

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Visibility score

1.5%

New vs last week

Weekly run · Nov 2

Data collected Nov 2, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

FreeAgent ranks #22 of 48 in Accounting Software with an AI visibility score of 1.5 (SlateIndex, Nov 2, 2026).
FreeAgent is most visible on Perplexity (4.6) and least on Google AI Mode (0).
AI engines name FreeAgent in 3 of the 30 Accounting Software buyer prompts SlateIndex tracks.
intuit.com is the source AI engines cite most in answers about FreeAgent, with 5 citations.

About

Company details for FreeAgent

FreeAgent is online accounting software for UK small businesses, sole traders, landlords, freelancers, and the accountants and bookkeepers who serve them. It covers invoicing, expenses, bank feeds, cashflow forecasting, payroll and time tracking. It files VAT, Making Tax Digital for Income Tax and Self Assessment returns directly to HMRC. It ranks #22 of 48 in Accounting Software on SlateIndex and has a visibility score of 1.5 in the latest weekly run.

Founded in 2007 and headquartered in Edinburgh, United Kingdom, the company employs 201–500 people. Its differentiator: free for customers with a NatWest, Royal Bank of Scotland, Ulster Bank or Mettle business current account, with the same core features as paid plans.

Website: freeagent.com
Categories: Accounting Software
Company size: 201–500 employees
Headquarters: Edinburgh, United Kingdom
Founded: 2007
Company type: Division of NatWest Group
Funding: Crowdfunding (£1.2 million)
Customers: 250,000 · per freeagent.com/company
Deployment: Online, with mobile app
Platforms: Web browser, Mobile app
Compliance: Cyber Essentials Plus, HMRC-recognised for Making Tax Digital (VAT and Income Tax)
Support: Knowledge Base available 24/7, UK-based support accountants by phone, email and chat

LinkedIn · linkedin.com/company/freeagent/Facebook · facebook.com/freeagentapp/Instagram · instagram.com/freeagentapp/YouTube · youtube.com/@FreeagentApp/

Read from linkedin.com, g2.com, freeagent.com, techcrunch.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score

1.5%

across Accounting Software answers, weighted by position

ChatGPT0%

AI Mode0%

Perplexity4.6%

Change

New

vs last week’s run

Category rank

#22 of 48

in Accounting Software

Mentions

in this week’s run

Share of voice

0.7%

of AI mentions in Accounting Software

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now1.5%

30-day change—

High · low1.5% · 1.5%

Rank#22

Changes appear after the second weekly run in Accounting Software. QuickBooks Online leads the category at 63%.

Media

Website and product screenshots for FreeAgent

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name FreeAgent

All prompts

Which accounting software offers a free trial?

FreeAgent: 30-day free trial, with no payment card required.

Perplexity · run of Nov 2

Which accounting software tools offer annual discounts?

FreeAgent — annual pricing is $270 versus $27 per month, an effective saving of about 17%.

Perplexity · run of Nov 2

Products & features

What FreeAgent sells

Dashboard

Shows cashflow, profit and loss, invoice and tax timelines for the business.

Invoicing

Creates automated invoices and reminders with one-click online payments.

Expenses

Tracks costs and records out-of-pocket expenses, including receipts snapped on the go.

Smart Capture

Extracts data from receipts and bills, then matches and categorises transactions.

Cashflow forecast

Projects the next 90 days of cash and suggests moves for any shortfall.

Payroll

Runs payroll and files PAYE and National Insurance directly to HMRC.

VAT and Self Assessment

Generates MTD-compatible VAT returns and Self Assessment filings submitted to HMRC.

Projects and time tracking

Tracks project income, expenses, profitability and time spent for invoicing.

Mobile app

Records expenses, tracks time and manages invoices from a phone.

Strengths engines cite

annual plan saves about 17%
30-day free trial with no card required

Target market & buyers

UK small businesses, sole traders, landlords, and accountants and bookkeepers

Notable customers include Harris & Co, Life Saving Training, Black Mocha, Plymouth Software, Utility Results.

Industry	Primary use case
Landlords	Making Tax Digital for Income Tax and Self Assessment filing
Freelancers and contractors	Invoicing, expenses and tax admin
Accountants and bookkeepers	Managing client finances in a Practice Dashboard
E-commerce	Pulling Amazon UK marketplace transactions into the books

Funding & recent developments

Funding

Round	Year	Amount
Angel round (FreeAgent Central)	2009	—
Seed	2009	—
Series A	2010	—
Series B	2012	—
Crowdfunding (£1.2 million)	2015	—

Latest known round	Total raised
Crowdfunding (£1.2 million)	—

Recent developments

Competitive landscape

How FreeAgent compares with its top three alternatives

All alternatives

FreeAgent most often appears alongside QuickBooks Online, Xero, Zoho in AI answers.

vsFreeAgent vs QuickBooks Online1.5% vs 63% visibility · QuickBooks Online leadsFull comparison vsFreeAgent vs Xero1.5% vs 52.2% visibility · Xero leadsFull comparison vsFreeAgent vs Zoho1.5% vs 44.8% visibility · Zoho leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
FreeAgent	1.5%	0.7%	New	Pricing not available
QuickBooks Online	63%	15%	New	Pricing not available
Xero	52.2%	13.3%	New	$27 / mo
Zoho	44.8%	12.5%	up+5.4%	Pricing not available
Odoo	29.8%	8.1%	New	Free plan