FreshworksAI-powered, unified service operations platform
vs
SprinklrThe definitive AI-native platform for extraordinary customer experiences
Comparison · Contact Center · weekly run Nov 3
Freshworks vs Sprinklr
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Freshworks is the stronger AI pick in Contact Center: it has a visibility score of 6.5 versus 1.9 for Sprinklr.
Choose Freshworks if…
- You want the brand AI engines rank higher (6.5 vs 1.9)
- You need SOC 2 Type II or ISO 27001 or ISO 27701 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Affordable pricing and good value
Choose Sprinklr if…
- AI answers describe it more positively (38% vs 26% positive)
- You need ISO/IEC 27001 or SOC 1 or SOC 2 or SOC 3 or FedRAMP LI-SaaS or HIPAA or CSA STAR Level 1 or TISAX or C5 coverage
- Built for large, complex global enterprises
- Broad coverage across 30+ digital channels and voice
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Freshworks | Sprinklr |
|---|---|---|
| Visibility score | 6.5% | 1.9% |
| Change vs last week | down−1.6% | up+0.1% |
| Rank in Contact Center | #20 | #29 |
| Share of voice | 2.2% | 1% |
| Mentions this run | 12 | 6 |
| Positive in AI answers | 26% | 38% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Freshworks +0.09999999999999964pp · Sprinklr +0.09999999999999987pp over 1 weekly runs.
Engine by engine
Freshworks leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
FreshworksSprinklr
Head to head in AI answers
0 engine answers name both brands
0Freshworks ranked higher
0Sprinklr ranked higher
Features, pricing & fit
| Dimension | Freshworks | Sprinklr |
|---|---|---|
| Deployment | Cloud | — |
| Compliance | SOC 2 Type II, ISO 27001, ISO 27701, PCI DSS | ISO/IEC 27001, SOC 1, SOC 2, SOC 3, PCI DSS, FedRAMP LI-SaaS, HIPAA, CSA STAR Level 1, TISAX, C5 |
| Support | — | Help Center, Release Notes, Training |
| Founded | 2010 | 2009 |
| Headquarters | San Mateo, California, United States | New York, NY, USA |
| Employees | 5,000+ | 1,001–5,000 |
| Funding | IPO | Initial public offering (NYSE: CXM) · $579M raised |
| Best for | — | Large enterprises that run social, marketing, customer feedback and contact center teams and want them on one platform. |
Pros and cons
Themes from the AI answers that mention each brand
Freshworks
- Affordable pricing and good value
- Free tier or free trial available
- Intuitive, easy-to-use interface
- Fast deployment and quick time-to-value
- Strong AI and automation features
- Per-minute charges for advanced calling features
Sprinklr
- Built for large, complex global enterprises
- Broad coverage across 30+ digital channels and voice
- Unified customer experience and governance stack
- Rated Exemplary by ISG in its 2026 assessment
- AI-driven customer experience management and listening at scale
- Limited deep-web listening scale compared with Brandwatch
- Lengthy 6 to 12+ week rollout requiring extensive scoping
- Often requires a custom demo or quote rather than published pricing
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Freshworks vs Sprinklr”, https://slateindex.ai/compare/freshworks-vs-sprinklr, data of Nov 3, 2026. Licence: CC BY 4.0.