Freshworks vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Freshworks is the stronger AI pick in Help Desk: it has a visibility score of 61.5 versus 26.5 for HubSpot, and ranks ahead in 79% of the answers that name both.
Choose Freshworks if…
- You want the brand AI engines rank higher (61.5 vs 26.5)
- You need ISO 27001 or ISO 27701 or PCI DSS coverage
- Affordable pricing and good value
- Free tier or free trial available
Choose HubSpot if…
- AI answers describe it more positively (35% vs 26% positive)
- You need SOC 3 coverage
- intuitive, user-friendly interface
- generous free tier
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Freshworks | HubSpot |
|---|---|---|
| Visibility score | 61.5% | 26.5% |
| Change vs last week | up+1.7% | up+1.9% |
| Rank in Help Desk | #1 | #6 |
| Share of voice | 12.9% | 7.2% |
| Mentions this run | 65 | 36 |
| Positive in AI answers | 26% | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Freshworks +1.7000000000000028pp · HubSpot +1.8000000000000007pp over 1 weekly runs.
Engine by engine
Freshworks leads on 3 of 3 engines
Head to head in AI answers
28 engine answers name both brands
| Prompt | Engine | Freshworks | HubSpot |
|---|---|---|---|
| What is a help desk platform and when does a company need one? | Perplexity | #2 | #1 |
| How do I choose a help desk platform for a mid-market team? | ChatGPT | #3 | #2 |
| What features matter most in a help desk platform? | ChatGPT | #1 | #2 |
| How do companies resolve customer tickets without a dedicated tool? | ChatGPT | #5 | #3 |
| Top help desk platform options for B2B SaaS companies | ChatGPT | #5 | #3 |
| Top help desk platform options for B2B SaaS companies | Perplexity | #7 | #8 |
| Best help desk platform for startups | AI Mode | #1 | #3 |
| Best help desk platform for startups | Perplexity | #4 | #8 |
| Best help desk platform for enterprise | Perplexity | #4 | #10 |
| Which help desk platform has the best reviews? | AI Mode | #1 | #4 |
| Compare the leading Help Desk platforms | ChatGPT | #2 | #8 |
| Compare the leading Help Desk platforms | AI Mode | #2 | #4 |
Features, pricing & fit
| Dimension | Freshworks | HubSpot |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | Free; paid from $7 per seat / mo |
| Free plan | — | Yes |
| Onboarding fee | — | $3,000 |
| Deployment | Cloud | Cloud |
| Integrations | — | 2000+ |
| Compliance | SOC 2 Type II, ISO 27001, ISO 27701, PCI DSS | SOC 2 Type II, SOC 3 |
| Support | — | Phone |
| Founded | 2010 | 2006 |
| Headquarters | San Mateo, California, United States | Cambridge, Massachusetts, United States |
| Employees | 5,000+ | 5,000+ |
| Funding | IPO | Corporate round |
| Best for | — | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
Freshworks
Pricing not available.
HubSpot
Pros and cons
Themes from the AI answers that mention each brand
Freshworks
- Affordable pricing and good value
- Free tier or free trial available
- Intuitive, easy-to-use interface
- Fast deployment and quick time-to-value
- Strong AI and automation features
- Per-minute charges for advanced calling features
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Freshworks vs HubSpot”, https://slateindex.ai/compare/freshworks-vs-hubspot, data of Nov 3, 2026. Licence: CC BY 4.0.