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G2G2: Innovating Software and Systems that Impact Tomorrow
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InstantlyTurn leads into clients with automated outreach, a B2B lead database, email deliverability tools, and an AI-powered CRM.
Comparison · Sales Engagement · weekly run Nov 3

G2 vs Instantly

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Instantly is the stronger AI pick in Sales Engagement: it has a visibility score of 10.1 versus 7 for G2, and ranks ahead in 63% of the answers that name both.

Choose G2 if…

No clear advantage in the published data.

Choose Instantly if…

  • You want the brand AI engines rank higher (10.1 vs 7)
  • Cost-effective platform for cold email outreach
  • Strong for high-volume cold email outbound and lead generation
  • Deliverability, warm-up and sending infrastructure

AI visibility side by side

Latest weekly run · Nov 3

Metric G2 Instantly
Visibility score7%10.1%
Change vs last weekNewup+0.1%
Rank in Sales Engagement#14#9
Share of voice1.4%3%
Mentions this run919
Positive in AI answers—28%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 2Nov 3G2 7%

G2 +7pp · Instantly +0.09999999999999964pp over 1 weekly runs.

Engine by engine

Instantly leads on 3 of 3 engines

ChatGPT
5.9%
10.2%
AI Mode
5.7%
9.4%
Perplexity
9.4%
10.7%
G2Instantly

Head to head in AI answers

8 engine answers name both brands

3G2 ranked higher
5Instantly ranked higher

Features, pricing & fit

DimensionG2Instantly
Pricing model—Flat tiers
Entry price—$47 / mo
Free plan—No
Deployment—Web-based
Integrations—50+
Support—Chat support, Premium live support, Dedicated account manager and shared Slack channel on Enterprise plans
Founded19892021
HeadquartersSan Diego, California, United StatesSheridan, Wyoming, United States
Employees51–20051–200
Funding—Bootstrapped
Best for—Small teams, agencies and freelancers running cold email outbound at scale.

Plans side by side

G2

Pricing not available.

Instantly

Outreach Growth$47month
Outreach Hypergrowth$107month
Outreach Light Speed$358month
Outreach EnterpriseCustomcustom
Credits Growth$47month
Credits Supersonic$97month
Hyper Credits$197month (from)
Credits EnterpriseCustomcustom
Starter Bundle$94month
Scale Bundle$194month
Agency Bundle$555month
VIPCustomcustom
Instantly pricing

Pros and cons

Themes from the AI answers that mention each brand

G2

Profile in progress.

Instantly

  • Cost-effective platform for cold email outreach
  • Strong for high-volume cold email outbound and lead generation
  • Deliverability, warm-up and sending infrastructure
  • Good for agencies managing many sending accounts
  • Highest G2 rating among sales engagement platforms
  • Narrow focus on cold email rather than an all-in-one platform
  • Not a complete CRM or full sales engagement suite

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run

Cite as: SlateIndex, “G2 vs Instantly”, https://slateindex.ai/compare/g2-vs-instantly, data of Nov 3, 2026. Licence: CC BY 4.0.