G2 alternatives: top competitors compared
Named alongside G2
Salesloft86% of G2 answersSalesforceBest forBusinesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform79% of G2 answersHubSpotBest forStartups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.71% of G2 answersApolloBest forSales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system71% of G2 answers
Data from SlateIndex weekly runs
G2 has a visibility score of 7 in Sales Engagement, #14 of 59. AI answers that name G2 most often also name these 4.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| Salesloft | — | — | 51.2% | — |
| Salesforce | Businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform | — | 46.2% | One unified platform combining CRM apps, data, and AI agents |
| HubSpot | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Free; paid from $7 per seat / mo | 73.1% | All hubs share one Smart CRM database, with a free tier that never expires. |
| Apollo | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Contact sales | 51% | One connected GTM system that combines proprietary B2B data, AI intelligence and execution in a single loop |
Alternative 1
Salesloft vs G2 →Salesloft
Salesloft is ranked #3 in Sales Engagement.
Quick facts
- Pricing not available
- 51.2% visibility score · #3 in Sales Engagement
Key features
- Sales engagement — Cadences and email outreach for sales teams.
- Revenue intelligence — Revenue insight module listed among the core modules.
- Conversation intelligence — Call and conversation analysis, described as a foundational layer of the platform.
- Ask Salesloft — AI assistant that produces custom reports on demand, announced October 2026.
Salesloft vs G2
| Dimension | Salesloft | G2 |
|---|---|---|
| Visibility score | 51.2% | 7% |
| Pricing model | — | — |
| Entry price | — | — |
| Free plan | — | — |
| Trial | — | — |
Pros
- Enterprise-grade cadence management and revenue orchestration
- Deep revenue intelligence and forecasting via Clari integration
- Widely recognized top enterprise choice and gold standard
- Strong pipeline visibility and coaching for rep productivity
- Sales execution with structured sequencing
Cons
- Pricing not publicly listed; requires sales quote
- Requires annual contracts and minimum seats
- Expensive, overly complex, and slow to configure for startups
- No free plan or self-service free trial
Alternative 2
Salesforce vs G2 →Salesforce
Salesforce suits businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform.
Quick facts
- Pricing not available
- 46.2% visibility score · #1 in Field Service Management
Key features
- Agentforce — Platform for building, deploying and running AI agents for customers and employees.
- Sales Cloud — Sales pipeline, forecasting and sales process management.
- Service Cloud — Customer support case management across channels.
- Marketing Cloud — Building and personalizing campaigns and customer journeys.
Salesforce vs G2
| Dimension | Salesforce | G2 |
|---|---|---|
| Visibility score | 46.2% | 7% |
| Pricing model | — | — |
| Entry price | — | — |
| Free plan | — | — |
| Trial | — | — |
Pros
- Powerful reporting, automation and customisation
- Market leader and gold standard CRM
- Deep ecosystem and strong CRM integrations
- Built for large enterprises and scaling
- Free trial to test its features
Cons
- Requires a dedicated administrator to manage
- High enterprise pricing
- Heavy, slow implementation that suits large budgets
Alternative 3
HubSpot vs G2 →HubSpot
HubSpot suits startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM..
Quick facts
- Free; paid from $7 per seat / mo · per seat
- Free plan available
- 73.1% visibility score · #1 in Marketing Automation
- 2000+ native integrations
Key features
- Marketing Hub — Marketing automation software for lead generation, campaigns and analytics.
- Sales Hub — Sales software for prospecting, pipeline management, sequences and forecasting.
- Service Hub — Customer service software with help desk workspace, ticketing, knowledge base and customer success tools.
- Content Hub — Content marketing software for websites, landing pages, blogs and podcasts.
HubSpot vs G2
| Dimension | HubSpot | G2 |
|---|---|---|
| Visibility score | 73.1% | 7% |
| Pricing model | Per seat | — |
| Entry price | Free; paid from $7 per seat / mo | — |
| Free plan | Yes | — |
| Trial | Free plan available | — |
Pros
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
Cons
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Alternative 4
Apollo vs G2 →Apollo
Apollo suits sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system.
Quick facts
- Contact sales · per seat
- Free plan available
- 51% visibility score · #4 in Sales Engagement
- 200+ native integrations
Key features
- Apollo Data — B2B contact and account data with waterfall enrichment, buying signals and first-party data integration.
- GTM Harness — Intelligence engine that holds business context, plans multi-step work and keeps actions reviewable.
- Workspace — Workspace for prospecting, outreach and dialing.
- Apollo Anywhere — Access to Apollo from a CRM, ChatGPT, Claude, Gmail and the browser.
Apollo vs G2
| Dimension | Apollo | G2 |
|---|---|---|
| Visibility score | 51% | 7% |
| Pricing model | Per seat | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Trial | Free plan available | — |
Pros
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
Cons
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| G2 | — | — |
| Salesloft | — | — |
| Salesforce | — | — |
| HubSpot | Per seat | Free; paid from $7 per seat / mo |
| Apollo | Per seat | Contact sales |
More alternatives
Ranked by how often AI answers name them alongside G2 in the latest weekly run.