GhostThe best open source blog & newsletter platform
vs
MailPoetBetter Email for WordPress-Powered Websites.
Comparison · Email Marketing · weekly run Nov 2
Ghost vs MailPoet
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
MailPoet is the stronger AI pick in Email Marketing: it has a visibility score of 0.3 versus 0 for Ghost.
Choose Ghost if…
- Flat tiers pricing suits your budget better than usage-based
Choose MailPoet if…
- You want the brand AI engines rank higher (0.3 vs 0)
- You want a free plan to start
- You need GDPR compliant (vendor claim) coverage
- Usage-based pricing suits your budget better than flat tiers
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Ghost | MailPoet |
|---|---|---|
| Visibility score | 0% | 0.3% |
| Change vs last week | New | New |
| Rank in Email Marketing | #47 | #41 |
| Share of voice | 0% | 0.2% |
| Mentions this run | 0 | 1 |
| Positive in AI answers | — | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Ghost 0pp · MailPoet 0pp over 0 weekly runs.
Engine by engine
MailPoet leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
GhostMailPoet
Head to head in AI answers
0 engine answers name both brands
0Ghost ranked higher
0MailPoet ranked higher
Features, pricing & fit
| Dimension | Ghost | MailPoet |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | $18 / mo | Contact sales |
| Free plan | No | Yes |
| Deployment | Self-hosted open source software, or the managed Ghost(Pro) cloud service | WordPress plugin, hosted on the customer's own WordPress site. Sending runs through the MailPoet Sending Service, the host, or a third-party SMTP provider. |
| Integrations | 8000+ | — |
| Compliance | — | GDPR compliant (vendor claim) |
| Support | Help center, Community forum, Email support, Priority support on Business plan | WordPress forums, MailPoet Knowledge Base, Priority email support on paid plans, Support by email or from the WordPress admin |
| Founded | 2013 | 2011 |
| Headquarters | New York City, NY, United States | Marseille, France |
| Employees | 11–50 | 11–50 |
| Funding | Kickstarter campaign | — |
| Best for | Solo bloggers, newsletter writers and independent publishers who want to own their audience and revenue | Bloggers, small businesses and WooCommerce stores that run their email marketing from WordPress. |
Plans side by side
Ghost
Starter$18month, billed yearly
Publisher$29month, billed yearly
Business$199month, billed yearly
CustomCustom
MailPoet
Starter$0month
BusinessCustommonth, priced by number of subscribers
AgencyCustommonth, priced by number of subscribers
CreatorCustommonth, priced by number of subscribers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Ghost vs MailPoet”, https://slateindex.ai/compare/ghost-vs-mailpoet, data of Nov 2, 2026. Licence: CC BY 4.0.