GlassboxAI-powered customer intelligence insights for proactive, preventive and secure digital customer experiences.
vs
LookerAgentic business intelligence and embedded analytics on Google Cloud
Comparison · Web Analytics · weekly run Nov 2
Glassbox vs Looker
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Glassbox is the stronger AI pick in Web Analytics: it has a visibility score of 4.4 versus 1.4 for Looker.
Choose Glassbox if…
- You want the brand AI engines rank higher (4.4 vs 1.4)
- AI answers describe it more positively (83% vs 30% positive)
- You need SOC 2 Type II or ISO 27017 or ISO 27701 or ISO 42001 or CSA STAR Level 1 coverage
- Strong enterprise performer blending quantitative analytics with qualitative context
Choose Looker if…
- You need SOC 2 or FedRAMP or HIPAA coverage
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Glassbox | Looker |
|---|---|---|
| Visibility score | 4.4% | 1.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #17 | #30 |
| Share of voice | 1.2% | 0.4% |
| Mentions this run | 6 | 2 |
| Positive in AI answers | 83% | 30% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Glassbox 0pp · Looker 0pp over 0 weekly runs.
Engine by engine
Glassbox leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
GlassboxLooker
Head to head in AI answers
0 engine answers name both brands
0Glassbox ranked higher
0Looker ranked higher
Features, pricing & fit
| Dimension | Glassbox | Looker |
|---|---|---|
| Deployment | Single-tenant cloud on AWS or Microsoft Azure, and multi-tenant cloud. | Google Cloud |
| Compliance | SOC 2 Type II, ISO 27001, ISO 27017, ISO 27701, ISO 42001, CSA STAR Level 1 | SOC 2, ISO 27001, FedRAMP, HIPAA |
| Founded | 2010 | — |
| Headquarters | London, United Kingdom | — |
| Employees | 201–500 | — |
| Funding | Minority investment from Poalim Equity · $70M raised | Series E · $280M raised |
| Best for | Highly regulated enterprises, such as financial services organisations, that need digital experience analytics with security and compliance. | — |
Pros and cons
Themes from the AI answers that mention each brand
Glassbox
- Strong enterprise performer blending quantitative analytics with qualitative context
- Analysts frequently recommend it for combining event data with session replays
- Exceptionally high user ratings, around 4.8 to 4.9 out of 5 on G2
- Deep customer journey mapping and session playback
- Highest review rating among established web analytics tools
Looker
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
- Quote-only enterprise pricing starting above $60,000 a year
- Poor fit for NoSQL-heavy data stacks or standalone embedded needs
- Less suited to teams using macOS without virtual machines
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Glassbox vs Looker”, https://slateindex.ai/compare/glassbox-vs-looker, data of Nov 2, 2026. Licence: CC BY 4.0.