Google Keyword Planner vs Keywords Everywhere
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Google Keyword Planner is the stronger AI pick in SEO Tools: it has a visibility score of 2.2 versus 1.2 for Keywords Everywhere.
Choose Google Keyword Planner if…
- You want the brand AI engines rank higher (2.2 vs 1.2)
- You need ISO/IEC 27001:2022 covering Google Ads coverage
- You prefer a larger, established vendor (5,000+ employees)
- free keyword research tool
Choose Keywords Everywhere if…
- AI answers describe it more positively (100% vs 0% positive)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Keyword Planner | Keywords Everywhere |
|---|---|---|
| Visibility score | 2.2% | 1.2% |
| Change vs last week | New | New |
| Rank in SEO Tools | #26 | #32 |
| Share of voice | 0.5% | 0.4% |
| Mentions this run | 3 | 2 |
| Positive in AI answers | 0% | 100% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Keyword Planner 0pp · Keywords Everywhere 0pp over 0 weekly runs.
Engine by engine
Google Keyword Planner leads on 2 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | Google Keyword Planner | Keywords Everywhere |
|---|---|---|
| Deployment | Web tool accessed inside the Google Ads interface, with no separate installation. | Browser extension for Chrome, Firefox and Edge |
| Integrations | — | 20+ |
| Compliance | ISO/IEC 27001:2022 covering Google Ads | — |
| Headquarters | 1600 Amphitheatre Pkwy, Mountain View, California | — |
| Employees | 5,000+ | 1–10 |
| Best for | Advertisers and marketers who run Google Ads and want free keyword research and volume data. | Marketers doing SEO, PPC, YouTube, social media, eCommerce and competitor keyword research |
Pros and cons
Themes from the AI answers that mention each brand
Google Keyword Planner
- free keyword research tool
- keyword ideas and search-volume data
- requires a Google Ads account
Keywords Everywhere
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Keyword Planner vs Keywords Everywhere”, https://slateindex.ai/compare/google-keyword-planner-vs-keywords-everywhere, data of Nov 2, 2026. Licence: CC BY 4.0.