Google Keyword Planner vs Oncrawl
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Google Keyword Planner is the stronger AI pick in SEO Tools: it has a visibility score of 2.2 versus 0 for Oncrawl.
Choose Google Keyword Planner if…
- You want the brand AI engines rank higher (2.2 vs 0)
- You need ISO/IEC 27001:2022 covering Google Ads coverage
- free keyword research tool
- keyword ideas and search-volume data
Choose Oncrawl if…
- You need SOC 2 Type 1 or ISO 27001 coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Keyword Planner | Oncrawl |
|---|---|---|
| Visibility score | 2.2% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #26 | #48 |
| Share of voice | 0.5% | 0% |
| Mentions this run | 3 | 0 |
| Positive in AI answers | 0% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Keyword Planner 0pp · Oncrawl 0pp over 0 weekly runs.
Engine by engine
Google Keyword Planner leads on 2 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | Google Keyword Planner | Oncrawl |
|---|---|---|
| Deployment | Web tool accessed inside the Google Ads interface, with no separate installation. | Cloud-hosted SaaS |
| Compliance | ISO/IEC 27001:2022 covering Google Ads | SOC 2 Type 1, ISO 27001 |
| Headquarters | 1600 Amphitheatre Pkwy, Mountain View, California | — |
| Employees | 5,000+ | — |
| Funding | — | Series A |
| Best for | Advertisers and marketers who run Google Ads and want free keyword research and volume data. | Teams running technical SEO on large, complex websites, including enterprise SEO teams and agencies |
Pros and cons
Themes from the AI answers that mention each brand
Google Keyword Planner
- free keyword research tool
- keyword ideas and search-volume data
- requires a Google Ads account
Oncrawl
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Keyword Planner vs Oncrawl”, https://slateindex.ai/compare/google-keyword-planner-vs-oncrawl, data of Nov 2, 2026. Licence: CC BY 4.0.