Google Keyword Planner vs Screaming Frog
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Screaming Frog is the stronger AI pick in SEO Tools: it has a visibility score of 17.4 versus 2.2 for Google Keyword Planner, and ranks ahead in 50% of the answers that name both.
Choose Google Keyword Planner if…
- You need ISO/IEC 27001:2022 covering Google Ads coverage
- You prefer a larger, established vendor (5,000+ employees)
- free keyword research tool
- keyword ideas and search-volume data
Choose Screaming Frog if…
- You want the brand AI engines rank higher (17.4 vs 2.2)
- AI answers describe it more positively (73% vs 0% positive)
- Deep technical website crawling
- Broken link and site architecture audits
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Keyword Planner | Screaming Frog |
|---|---|---|
| Visibility score | 2.2% | 17.4% |
| Change vs last week | New | New |
| Rank in SEO Tools | #26 | #7 |
| Share of voice | 0.5% | 6.4% |
| Mentions this run | 3 | 33 |
| Positive in AI answers | 0% | 73% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Keyword Planner 0pp · Screaming Frog 0pp over 0 weekly runs.
Engine by engine
Screaming Frog leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | Google Keyword Planner | Screaming Frog |
|---|---|---|---|
| Is there a free SEO tool for small teams? | ChatGPT | #6 | #4 |
| Is there a free SEO tool for small teams? | Perplexity | #3 | #5 |
Features, pricing & fit
| Dimension | Google Keyword Planner | Screaming Frog |
|---|---|---|
| Deployment | Web tool accessed inside the Google Ads interface, with no separate installation. | Desktop application installed locally on Windows, macOS or Linux |
| Compliance | ISO/IEC 27001:2022 covering Google Ads | — |
| Support | — | Support ticket form, Email support, Free technical support included in free and paid versions |
| Founded | — | 2010 |
| Headquarters | 1600 Amphitheatre Pkwy, Mountain View, California | Henley-on-Thames, Oxfordshire, United Kingdom |
| Employees | 5,000+ | 11–50 |
| Funding | — | Bootstrapped |
| Best for | Advertisers and marketers who run Google Ads and want free keyword research and volume data. | Technical SEOs and SEO agencies who audit websites for technical SEO issues |
Pros and cons
Themes from the AI answers that mention each brand
Google Keyword Planner
- free keyword research tool
- keyword ideas and search-volume data
- requires a Google Ads account
Screaming Frog
- Deep technical website crawling
- Broken link and site architecture audits
- Free version for crawling up to 500 URLs
- Strong user satisfaction and ratings on review platforms
- Recommended as part of a core SEO tool stack
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Keyword Planner vs Screaming Frog”, https://slateindex.ai/compare/google-keyword-planner-vs-screaming-frog, data of Nov 2, 2026. Licence: CC BY 4.0.