Google Keyword Planner vs Ubersuggest
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Ubersuggest is the stronger AI pick in SEO Tools: it has a visibility score of 8.8 versus 2.2 for Google Keyword Planner, and ranks ahead in 100% of the answers that name both.
Choose Google Keyword Planner if…
- You need ISO/IEC 27001:2022 covering Google Ads coverage
- You prefer a larger, established vendor (5,000+ employees)
- free keyword research tool
- keyword ideas and search-volume data
Choose Ubersuggest if…
- You want the brand AI engines rank higher (8.8 vs 2.2)
- AI answers describe it more positively (40% vs 0% positive)
- Affordable entry pricing for budget-conscious users
- Free tier useful for basic keyword searches
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Keyword Planner | Ubersuggest |
|---|---|---|
| Visibility score | 2.2% | 8.8% |
| Change vs last week | New | New |
| Rank in SEO Tools | #26 | #11 |
| Share of voice | 0.5% | 3% |
| Mentions this run | 3 | 15 |
| Positive in AI answers | 0% | 40% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Keyword Planner 0pp · Ubersuggest 0pp over 0 weekly runs.
Engine by engine
Ubersuggest leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Google Keyword Planner | Ubersuggest |
|---|---|---|---|
| Is there a free SEO tool for small teams? | ChatGPT | #6 | #5 |
Features, pricing & fit
| Dimension | Google Keyword Planner | Ubersuggest |
|---|---|---|
| Deployment | Web tool accessed inside the Google Ads interface, with no separate installation. | — |
| Compliance | ISO/IEC 27001:2022 covering Google Ads | — |
| Headquarters | 1600 Amphitheatre Pkwy, Mountain View, California | Remote, United States |
| Employees | 5,000+ | 11–50 |
| Funding | — | Funding round (amount redacted) |
| Best for | Advertisers and marketers who run Google Ads and want free keyword research and volume data. | Marketers and businesses that want SEO keyword research, site audits, and visibility tracking across traditional search and AI platforms, starting on a free plan. |
Pros and cons
Themes from the AI answers that mention each brand
Google Keyword Planner
- free keyword research tool
- keyword ideas and search-volume data
- requires a Google Ads account
Ubersuggest
- Affordable entry pricing for budget-conscious users
- Free tier useful for basic keyword searches
- Good low-cost option for solo marketers and bootstrapped budgets
- Recommended as a starting point for SEO research
- Limited free version with basic, surface-level data
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Keyword Planner vs Ubersuggest”, https://slateindex.ai/compare/google-keyword-planner-vs-ubersuggest, data of Nov 2, 2026. Licence: CC BY 4.0.