GrowthBook vs Smartlook
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
GrowthBook is the stronger AI pick in Product Analytics: it has a visibility score of 3 versus 0 for Smartlook.
Choose GrowthBook if…
- You want the brand AI engines rank higher (3 vs 0)
- AI answers describe it more positively (33% vs 0% positive)
- You need a self-hosted or on-premises option
- You need SOC 2 Type II or ISO 27001 or GDPR or CCPA or COPPA or HIPAA coverage
Choose Smartlook if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 3
| Metric | GrowthBook | Smartlook |
|---|---|---|
| Visibility score | 3% | 0% |
| Change vs last week | up+1.1% | no change0% |
| Rank in Product Analytics | #14 | #29 |
| Share of voice | 1.2% | 0% |
| Mentions this run | 6 | 0 |
| Positive in AI answers | 33% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
GrowthBook +1.1pp · Smartlook 0pp over 1 weekly runs.
Engine by engine
GrowthBook leads on 3 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | GrowthBook | Smartlook |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $40 per seat / mo | — |
| Free plan | Yes | — |
| Deployment | GrowthBook Cloud hosted on AWS, or self-hosted on your own infrastructure, including air-gapped and on-prem deployments. | Cloud |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA, COPPA, HIPAA | — |
| Support | Community support, Email and in-app premium support on Pro, Dedicated team support channel and training on Enterprise | Online support until the Last Day of Support, Dedicated Account Manager, Email support@smartlook.com, Self-support documentation |
| Founded | 2020 | — |
| Headquarters | Palo Alto, California, United States | — |
| Employees | 11–50 | — |
| Funding | Series A · $23M raised | Series A · $4M raised |
| Best for | Product, engineering and data teams that want experimentation, feature flags and product analytics on their own data warehouse, with an option to self-host. | Teams that need to understand why users act as they do on websites and mobile apps, including enterprises with multiple teams. |
Plans side by side
GrowthBook
Smartlook
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
GrowthBook
- Strong for experimentation and warehouse-based metrics
- Engineering control and warehouse ownership
- Pricing transparency
- Measures statistical impact of feature flags and experiments
Smartlook
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “GrowthBook vs Smartlook”, https://slateindex.ai/compare/growthbook-vs-smartlook, data of Nov 3, 2026. Licence: CC BY 4.0.