GrowthBook

The warehouse-native platform for experimentation, feature flags, and product analytics

Product AnalyticsPalo Alto, California, United States11–50 employeesFounded 2020

#14 of 30 in Product Analytics4,000 customers (per growthbook.io)33% positive in AI answers

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Visibility score

+1.1% vs last week

Weekly run · Nov 3

Data collected Nov 3, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run Nov 9, 2026

GrowthBook ranks #14 of 30 in Product Analytics with an AI visibility score of 3 (SlateIndex, Nov 3, 2026).
GrowthBook's visibility rose 1.1 points since the previous weekly run.
GrowthBook is most visible on Google AI Mode (3.7) and least on ChatGPT (2.4).
AI engines name GrowthBook in 4 of the 30 Product Analytics buyer prompts SlateIndex tracks.
toolradar.com is the source AI engines cite most in answers about GrowthBook, with 7 citations.

About

Company details for GrowthBook

GrowthBook is an open-source, warehouse-native platform for experimentation, feature flags, and product analytics. Experiments and analysis run as SQL on the customer's own data warehouse, and the platform can be used on GrowthBook Cloud or self-hosted. Teams use it to run A/B tests, roll out features with guardrails and automatic rollbacks, and explore product data. It ranks #14 of 30 in Product Analytics on SlateIndex and has a visibility score of 3 in the latest weekly run.

Founded in 2020 and headquartered in Palo Alto, California, United States, the company employs 11–50 people. It has raised about $23M. Its differentiator: experiments and analytics are warehouse-native: queries run as SQL on the customer's own data warehouse, and every query is visible.

Website: growthbook.io
Categories: Product Analytics
Company size: 11–50 employees
Headquarters: Palo Alto, California, United States
Founded: 2020
Company type: Private, venture-backed
Funding: Series A · $23M raised
Customers: 4,000 · per growthbook.io
Pricing: Free; paid from $40 per seat / mo · per seat
Free trial: Free plan available
Deployment: GrowthBook Cloud hosted on AWS, or self-hosted on your own infrastructure, including air-gapped and on-prem deployments.
Platforms: Web, iOS, Android, Server, Edge
Compliance: SOC 2 Type II, ISO 27001, GDPR, CCPA, COPPA, HIPAA
Support: Community support, Email and in-app premium support on Pro, Dedicated team support channel and training on Enterprise

LinkedIn · linkedin.com/company/growthbook YouTube · youtube.com/@growthbook-ab

Read from linkedin.com, growthbook.io, g2.com, seedtable.com, cbinsights.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 3 · next run Nov 9

Visibility score

across Product Analytics answers, weighted by position

ChatGPT2.4%

AI Mode3.7%

Perplexity3%

Change

+1.1%

vs last week’s run

Category rank

#14 of 30

in Product Analytics

Mentions

in this week’s run

Share of voice

1.2%

of AI mentions in Product Analytics

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now3%

30-day changeup+1.1pp

High · low3% · 1.9%

Rank#20 → #14

GrowthBook gained 1.1 points over 1 weekly run in Product Analytics. Amplitude leads the category at 79.4%.

Media

Website and product screenshots for GrowthBook

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name GrowthBook

All prompts

What should a product analytics tool integrate with?

Experimentation and Feature Flagging: A/B testing platforms (such as LaunchDarkly, Optimizely, or GrowthBook) to measure the statistical impact of feature flags and experiments on product metrics and user retention.

Google AI Mode · run of Nov 3

What should a product analytics tool integrate with?

ChatGPT · run of Nov 3

Alternatives to the most popular product analytics tool

Choose GrowthBook if experimentation and warehouse-based metrics are central.

Perplexity · run of Nov 3

Products & features

What GrowthBook sells

GrowthBook Experimentation

A/B and multivariate, sequential and bandit tests with Bayesian or frequentist engines, run on warehouse data.

GrowthBook Feature Flags

Feature flags with gradual rollouts, ramp schedules, guardrail-based auto-rollbacks and kill switches.

GrowthBook Product Analytics

Metric explorers, SQL data explorers, funnels and dashboards over the customer's product data, with an AI Data Analyst.

Strengths engines cite

Strong for experimentation and warehouse-based metrics
Engineering control and warehouse ownership
Pricing transparency
Measures statistical impact of feature flags and experiments

Target market & buyers

Product, engineering and data teams at companies from small teams to large websites and apps serving millions of users.

Notable customers include Dropbox, Wikimedia Foundation, Breeze Airways, The Philadelphia Inquirer, TodayTix, Khan Academy, Oda, Lingokids.

Industry	Primary use case
Education	Khan Academy uses it to improve AI tutoring through experimentation.
Media	The Wikimedia Foundation uses it to scale experimentation across its projects; The Philadelphia Inquirer uses it to scale experimentation across the organization.
Travel	Breeze Airways uses it to scale testing and avoid mistakes in changes.
Cloud software	Dropbox uses it to roll out AI product features safely and to run experiments on its data lake.
Entertainment ticketing	TodayTix uses it to run poster experimentation and lift show page views.

Funding & recent developments

Funding

Round	Year	Amount
Seed round led by Y Combinator	2022	—
Seed	2022	$1M
Convertible note	2022	—
Series A	2025	$23M

Latest known round	Total raised
Series A	$23M

Recent developments

Jul 2025FundingSeries A funding announced
A Series A of about $22.6M was announced, with Nava Ventures named as lead by seedtable; CheckThat.ai names Y Combinator instead.

Competitive landscape

How GrowthBook compares with its top three alternatives

All alternatives

GrowthBook most often appears alongside Amplitude, Mixpanel, PostHog in AI answers.

vsGrowthBook vs Amplitude3% vs 79.4% visibility · Amplitude leadsFull comparison vsGrowthBook vs Mixpanel3% vs 77% visibility · Mixpanel leadsFull comparison vsGrowthBook vs PostHog3% vs 56.6% visibility · PostHog leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
GrowthBook	3%	1.2%	up+1.1%	Free plan
Amplitude	79.4%	16.4%	up+2.7%	Free plan
Mixpanel	77%	16%	up+2.4%	Free plan
PostHog	56.6%	14.1%	up+1.2%	Free plan
Heap	36.1%	11.1%	up+9.1%	Free plan