HexThe Analytics platform for humans and agents
vs
LookerAgentic business intelligence and embedded analytics on Google Cloud
Comparison · Business Intelligence · weekly run Nov 2
Hex vs Looker
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Looker is the stronger AI pick in Business Intelligence: it has a visibility score of 29.8 versus 1.9 for Hex, and ranks ahead in 0% of the answers that name both.
Choose Hex if…
- AI answers describe it more positively (67% vs 30% positive)
- You need SOC 2 Type II or GDPR or SOC 1 Type II coverage
- Suited to technical, data-heavy founders
Choose Looker if…
- You want the brand AI engines rank higher (29.8 vs 1.9)
- You need SOC 2 or ISO 27001 or FedRAMP coverage
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Hex | Looker |
|---|---|---|
| Visibility score | 1.9% | 29.8% |
| Change vs last week | New | New |
| Rank in Business Intelligence | #25 | #3 |
| Share of voice | 0.6% | 8.1% |
| Mentions this run | 3 | 42 |
| Positive in AI answers | 67% | 30% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Hex 0pp · Looker 0pp over 0 weekly runs.
Engine by engine
Looker leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HexLooker
Head to head in AI answers
1 engine answers name both brands
1Hex ranked higher
0Looker ranked higher
| Prompt | Engine | Hex | Looker |
|---|---|---|---|
| How much does a business intelligence tool cost per month? | AI Mode | #5 | #8 |
Features, pricing & fit
| Dimension | Hex | Looker |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $36 per seat / mo | — |
| Free plan | Yes | — |
| Deployment | Multi-tenant cloud on AWS, with EU multi-tenant and single-tenant options | Google Cloud |
| Integrations | 30+ | — |
| Compliance | SOC 2 Type II, HIPAA, GDPR, SOC 1 Type II | SOC 2, ISO 27001, FedRAMP, HIPAA |
| Support | Email, In-product messenger, Technical documentation, Slack and Microsoft Teams with Enterprise SLA | — |
| Founded | 2019 | — |
| Headquarters | San Francisco, CA, United States | — |
| Employees | 51–200 | — |
| Funding | Series D | Series E · $280M raised |
| Best for | Data teams and business users who need self-serve analytics with trusted, governed answers | — |
Plans side by side
Hex
Community$0free
Professional$36per Editor / month
Team$75per Editor / month
EnterpriseCustomcustom
Looker
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Hex
- Suited to technical, data-heavy founders
- Team plans can be costly, rising to $500+ per month with more seats
Looker
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
- Quote-only enterprise pricing starting above $60,000 a year
- Poor fit for NoSQL-heavy data stacks or standalone embedded needs
- Less suited to teams using macOS without virtual machines
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Hex vs Looker”, https://slateindex.ai/compare/hex-vs-looker, data of Nov 2, 2026. Licence: CC BY 4.0.