HockeyStack vs Microsoft Clarity
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Microsoft Clarity is the stronger AI pick in Web Analytics: it has a visibility score of 14 versus 2.1 for HockeyStack, and ranks ahead in 100% of the answers that name both.
Choose HockeyStack if…
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
- Suited to connecting campaigns to pipeline and closed-won revenue
Choose Microsoft Clarity if…
- You want the brand AI engines rank higher (14 vs 2.1)
- You prefer a larger, established vendor (5,000+ employees)
- Free with no traffic limits
- Useful heatmaps and session recordings
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HockeyStack | Microsoft Clarity |
|---|---|---|
| Visibility score | 2.1% | 14% |
| Change vs last week | New | New |
| Rank in Web Analytics | #25 | #9 |
| Share of voice | 0.6% | 4.4% |
| Mentions this run | 3 | 24 |
| Positive in AI answers | — | 34% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HockeyStack 0pp · Microsoft Clarity 0pp over 0 weekly runs.
Engine by engine
Microsoft Clarity leads on 2 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | HockeyStack | Microsoft Clarity |
|---|---|---|---|
| Top web analytics tool options for B2B SaaS companies | ChatGPT | #8 | #7 |
Features, pricing & fit
| Dimension | HockeyStack | Microsoft Clarity |
|---|---|---|
| Deployment | — | Installs through a script on the website or through Google Tag Manager. |
| Support | Hands-on support from the customer success team | — |
| Founded | 2021 | 2020 |
| Headquarters | San Francisco, California, United States | Redmond, Washington, USA |
| Employees | 51–200 | 5,000+ |
| Funding | Round announced April 2026 · $50M raised | — |
| Best for | Marketing leaders, GTM operations and sales leaders at B2B companies that need one view of pipeline across marketing and sales data | — |
Pros and cons
Themes from the AI answers that mention each brand
HockeyStack
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
- Suited to connecting campaigns to pipeline and closed-won revenue
Microsoft Clarity
- Free with no traffic limits
- Useful heatmaps and session recordings
- Visual insight into how visitors actually use a site
- Not a full product analytics platform
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HockeyStack vs Microsoft Clarity”, https://slateindex.ai/compare/hockeystack-vs-microsoft-clarity, data of Nov 2, 2026. Licence: CC BY 4.0.