Microsoft Clarity
NewFree behavioral analytics with session recordings and heatmaps
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Microsoft Clarity ranks #9 of 45 in Web Analytics with an AI visibility score of 14 (SlateIndex, Nov 2, 2026).
- Microsoft Clarity is most visible on ChatGPT (21.3) and least on Google AI Mode (3.1).
- AI engines name Microsoft Clarity in 22 of the 60 Web Analytics buyer prompts SlateIndex tracks.
- amplitude.com is the source AI engines cite most in answers about Microsoft Clarity, with 18 citations.
About
Company details for Microsoft Clarity
Microsoft Clarity is a free behavioral analytics tool from Microsoft. It provides session recordings, heatmaps and insights for websites, and mobile app analytics for Android, iOS, Flutter and React Native. It also offers ad campaign and e-commerce insights and can be linked to Google Analytics sessions. It ranks #9 of 45 in Web Analytics on SlateIndex and has a visibility score of 14 in the latest weekly run.
Founded in 2020 and headquartered in Redmond, Washington, USA, the company employs 5,000+ people. Its differentiator: free behavioral analytics tool offering session recordings and heatmaps.
- Website
- microsoft.com
- Categories
- Web Analytics, Product Analytics
- Company size
- 5,000+ employees
- Headquarters
- Redmond, Washington, USA
- Founded
- 2020
- Company type
- Division of Microsoft
- Deployment
- Installs through a script on the website or through Google Tag Manager.
- Platforms
- Web, Android, iOS, Flutter, React Native
Read from graphiq.ai, workshopdigital.com, capterra.com, marketplace.microsoft.com, learn.microsoft.com, en.wikipedia.org · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Microsoft Clarity gained 0 points over 1 weekly run in Web Analytics. Google Analytics leads the category at 68.6%.
AI mentions & citations
Recent answers that name Microsoft Clarity
How much does a web analytics tool cost per month?
Most affordable web analytics tool that is still reliable
Microsoft Clarity: Best free companion for heatmaps and session recordings; it has no traffic limits.
How much does a web analytics tool cost per month?
Free: Google Analytics 4, Microsoft Clarity, and some Umami plans cost $0.
Is there a free web analytics tool for small teams?
Microsoft Clarity — free heatmaps and session recordings; useful for understanding how visitors use your site.
What is a web analytics tool and when does a company need one?
For most companies starting out, Google Analytics 4 is a sensible starting point, potentially complemented by Microsoft Clarity for visual insights into website usability.
Best web analytics tool with AI features
Who makes the most used web analytics tool?
Microsoft Clarity – heatmaps and session recordings.
How much does Contentsquare cost?
I can help estimate a realistic annual budget and compare it with alternatives like Hotjar, Microsoft Clarity, and FullStory.
Products & features
What Microsoft Clarity sells
Microsoft Clarity
Free behavioral analytics tool with session recordings, heatmaps, ad campaign insights, mobile app analytics and e-commerce insights.
Strengths engines cite
- Free with no traffic limits
- Useful heatmaps and session recordings
- Visual insight into how visitors actually use a site
Target market & buyers
| Industry | Primary use case |
|---|---|
| E-commerce | E-commerce insights on visitor behavior |
Funding & recent developments
Funding
| Latest known round | Total raised |
|---|---|
| — | — |
Recent developments
- Dec 2025ProductResearch on AI-driven referral traffic
Clarity published research on AI-driven referral traffic.
- Nov 2025ProductMicrosoft Advertising requires Clarity on publisher pages
Microsoft Advertising began requiring Clarity on third-party publisher pages.
- Oct 2025SecurityConsent signal enforcement for EEA, UK and Switzerland
Clarity began enforcing consent signals for visitors in the EEA, UK and Switzerland.
- Aug 2025ProductAI platform channel groups
Clarity added AI platform channel groups for tracking traffic from ChatGPT, Claude, Gemini, Copilot and Perplexity.
- Jul 2025ProductShopify app and AI campaign insights for Microsoft Ads
Clarity released a Shopify app and AI campaign insights for Microsoft Ads.
Competitive landscape
How Microsoft Clarity compares with its top three alternatives
Microsoft Clarity most often appears alongside Google Analytics, Mixpanel, Amplitude in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Microsoft Clarity | 14% | 4.4% | New | Pricing not available |
| Google Analytics | 68.6% | 12.9% | New | Pricing not available |
| Mixpanel | 77% | 16% | up+2.4% | Free plan |
| Amplitude | 79.4% | 16.4% | up+2.7% | Free plan |
| PostHog | 56.6% | 14.1% | up+1.2% | Free plan |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 34% · Neutral 52% · Mixed 14% of 29 engine answers that mention Microsoft Clarity
Praised for
- Free with no traffic limits
- Useful heatmaps and session recordings
- Visual insight into how visitors actually use a site
Criticised for
- Not a full product analytics platform
Cite as: SlateIndex, “Microsoft Clarity AI visibility profile”, https://slateindex.ai/brand/microsoft-clarity, data of Nov 2, 2026. Licence: CC BY 4.0.