Amplitude vs Microsoft Clarity
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Amplitude is the stronger AI pick in Product Analytics: it has a visibility score of 79.4 versus 2.1 for Microsoft Clarity, and ranks ahead in 75% of the answers that name both.
Choose Amplitude if…
- You want the brand AI engines rank higher (79.4 vs 2.1)
- AI answers describe it more positively (47% vs 34% positive)
- You need SOC 2 Type II or ISO 27001 or ISO 27017 or ISO 27018 or GDPR or CCPA or HIPAA or EU-US Data Privacy Framework (self-certified) coverage
- deep behavioral analytics
Choose Microsoft Clarity if…
- You prefer a larger, established vendor (5,000+ employees)
- Free with no traffic limits
- Useful heatmaps and session recordings
- Visual insight into how visitors actually use a site
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Amplitude | Microsoft Clarity |
|---|---|---|
| Visibility score | 79.4% | 2.1% |
| Change vs last week | up+2.7% | down−0.1% |
| Rank in Product Analytics | #1 | #19 |
| Share of voice | 16.4% | 0.8% |
| Mentions this run | 76 | 4 |
| Positive in AI answers | 47% | 34% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Amplitude +2.700000000000003pp · Microsoft Clarity −0.10000000000000009pp over 1 weekly runs.
Engine by engine
Amplitude leads on 3 of 3 engines
Head to head in AI answers
4 engine answers name both brands
| Prompt | Engine | Amplitude | Microsoft Clarity |
|---|---|---|---|
| What should a product analytics tool integrate with? | ChatGPT | #10 | #4 |
| Is there a free product analytics tool for small teams? | ChatGPT | #2 | #5 |
| Is there a free product analytics tool for small teams? | Perplexity | #2 | #5 |
| Official website of the top product analytics tool vendors | ChatGPT | #1 | #12 |
Features, pricing & fit
| Dimension | Amplitude | Microsoft Clarity |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | Cloud-hosted on AWS, with US and EU data centers. | Installs through a script on the website or through Google Tag Manager. |
| Integrations | 159+ | — |
| Compliance | SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, GDPR, CCPA, HIPAA, EU-US Data Privacy Framework (self-certified) | — |
| Support | Online support, Access to community and education resources, Customer success and assigned account manager on Enterprise, Professional services | — |
| Founded | 2012 | 2020 |
| Headquarters | San Francisco, California, US | Redmond, Washington, USA |
| Employees | 501–1,000 | 5,000+ |
| Funding | Series C · $336M raised | — |
| Best for | Product teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises. | — |
Plans side by side
Amplitude
Microsoft Clarity
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Amplitude
- deep behavioral analytics
- industry-standard, leading product analytics platform
- strong for enterprise scalability and data governance
- generous free tier
- combines analytics with experimentation and session replays
- steep pricing at enterprise scale
- requires custom quotes for paid plans
Microsoft Clarity
- Free with no traffic limits
- Useful heatmaps and session recordings
- Visual insight into how visitors actually use a site
- Not a full product analytics platform
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Amplitude vs Microsoft Clarity”, https://slateindex.ai/compare/amplitude-vs-microsoft-clarity, data of Nov 3, 2026. Licence: CC BY 4.0.