HockeyStackThe Command Center for B2B Revenue Teams.
vs
PlausibleSimple, privacy-friendly Google Analytics alternative
Comparison · Web Analytics · weekly run Nov 2
HockeyStack vs Plausible
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Plausible is the stronger AI pick in Web Analytics: it has a visibility score of 31.7 versus 2.1 for HockeyStack, and ranks ahead in 50% of the answers that name both.
Choose HockeyStack if…
- You prefer a larger, established vendor (51–200 employees)
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
Choose Plausible if…
- You want the brand AI engines rank higher (31.7 vs 2.1)
- You need a self-hosted or on-premises option
- Lightweight, privacy-friendly analytics
- Transparent, publicly listed pricing
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HockeyStack | Plausible |
|---|---|---|
| Visibility score | 2.1% | 31.7% |
| Change vs last week | New | New |
| Rank in Web Analytics | #25 | #3 |
| Share of voice | 0.6% | 8% |
| Mentions this run | 3 | 40 |
| Positive in AI answers | — | 54% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HockeyStack 0pp · Plausible 0pp over 0 weekly runs.
Engine by engine
Plausible leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HockeyStackPlausible
Head to head in AI answers
2 engine answers name both brands
1HockeyStack ranked higher
1Plausible ranked higher
| Prompt | Engine | HockeyStack | Plausible |
|---|---|---|---|
| Top web analytics tool options for B2B SaaS companies | ChatGPT | #8 | #5 |
| Top web analytics tool options for B2B SaaS companies | Perplexity | #5 | #7 |
Features, pricing & fit
| Dimension | HockeyStack | Plausible |
|---|---|---|
| Deployment | — | Managed cloud (EU-hosted) or self-hosted community edition |
| Support | Hands-on support from the customer success team | Priority support (Enterprise plan), Documentation, Contact form |
| Founded | 2021 | 2018 |
| Headquarters | San Francisco, California, United States | Tartu, Estonia |
| Employees | 51–200 | 1–10 |
| Funding | Round announced April 2026 · $50M raised | Bootstrapped |
| Best for | Marketing leaders, GTM operations and sales leaders at B2B companies that need one view of pipeline across marketing and sales data | Website owners and teams who find Google Analytics more complex than they need |
Pros and cons
Themes from the AI answers that mention each brand
HockeyStack
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
- Suited to connecting campaigns to pipeline and closed-won revenue
Plausible
- Lightweight, privacy-friendly analytics
- Transparent, publicly listed pricing
- Simple dashboard and reporting
- Affordable starting price
- Free trial without a credit card
- Less review data available
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HockeyStack vs Plausible”, https://slateindex.ai/compare/hockeystack-vs-plausible, data of Nov 2, 2026. Licence: CC BY 4.0.