Plausible

New

Simple, privacy-friendly Google Analytics alternative

Web AnalyticsTartu, Estonia1–10 employeesFounded 2018

#3 of 45 in Web Analytics22,000 customers (per plausible.io)54% positive in AI answers

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Visibility score

31.7%

New vs last week

Weekly run · Nov 2

Data collected Nov 2, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Plausible ranks #3 of 45 in Web Analytics with an AI visibility score of 31.7 (SlateIndex, Nov 2, 2026).
Plausible is most visible on ChatGPT (33.5) and least on Google AI Mode (30.2).
AI engines name Plausible in 21 of the 60 Web Analytics buyer prompts SlateIndex tracks.
amplitude.com is the source AI engines cite most in answers about Plausible, with 22 citations.

About

Company details for Plausible

Plausible is a lightweight, open-source web analytics tool that offers an alternative to Google Analytics. It uses no cookies and collects no personal data, and visitor data is processed on servers owned by European companies. It is offered as a managed cloud service or as a self-hosted community edition. It ranks #3 of 45 in Web Analytics on SlateIndex and has a visibility score of 31.7 in the latest weekly run.

Founded in 2018 and headquartered in Tartu, Estonia, the company employs 1–10 people. It is bootstrapped. Its differentiator: no cookies and no personal data collection, so no cookie banner or consent is needed.

Website: plausible.io
Categories: Web Analytics, Product Analytics
Company size: 1–10 employees
Headquarters: Tartu, Estonia
Founded: 2018
Company type: Private, bootstrapped
Funding: Bootstrapped
Customers: 22,000 · per plausible.io
Deployment: Managed cloud (EU-hosted) or self-hosted community edition
Platforms: WordPress plugin, NPM package
Support: Priority support (Enterprise plan), Documentation, Contact form

LinkedIn · linkedin.com/company/plausible-analytics GitHub · github.com/plausible X · x.com/PlausibleHQ

Read from linkedin.com, plausible.io, producthunt.com, github.com, analyticsdir.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score

31.7%

across Web Analytics answers, weighted by position

ChatGPT33.5%

AI Mode30.2%

Perplexity31.3%

Change

New

vs last week’s run

Category rank

#3 of 45

in Web Analytics

Mentions

in this week’s run

Share of voice

of AI mentions in Web Analytics

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now31.7%

30-day changeno change0pp

High · low31.7% · 31.7%

Rank#3 → #3

Compare in

Plausible gained 0 points over 1 weekly run in Web Analytics. Google Analytics leads the category at 68.6%.

Media

Website and product screenshots for Plausible

All media

Home page

AI mentions & citations

Recent answers that name Plausible

All prompts

Which web analytics tool has transparent pricing?

If you're looking for a web analytics tool with transparent, publicly displayed pricing and no surprise sales quotes, I'd recommend Plausible Analytics as the best starting point.

ChatGPT · run of Nov 2

Most affordable web analytics tool that is still reliable

Plausible Analytics : Widely considered the sweet spot for budget and reliability.

Google AI Mode · run of Nov 2

What is the typical pricing model for Web Analytics software?

Monthly Pageviews / Visitors: Traditional traffic counters and simpler privacy-friendly tools (like Plausible or Simple Analytics) base tiers on how many overall page views or unique visitors your site receives per…

Google AI Mode · run of Nov 2

Which Web Analytics tools offer annual discounts?

Best clearly documented discounts: Plausible, Fathom, and Matomo generally offer the most straightforward “two months free” annual-billing structure.

Perplexity · run of Nov 2

Which web analytics tool has transparent pricing?

Plausible is a strong choice for transparent web analytics pricing: its plans are publicly listed, traffic-based, and start at $9/month, scaling predictably with pageviews.

Perplexity · run of Nov 2

Alternatives to the most popular web analytics tool

ChatGPT · run of Nov 2

Alternatives to the most popular web analytics tool

Plausible Analytics — Best for a clean, lightweight, and cookieless dashboard.

Google AI Mode · run of Nov 2

Which web analytics tool offers a free trial?

Plausible Analytics provides a 30-day free trial of its lightweight, privacy-friendly analytics platform with no credit card required…

Google AI Mode · run of Nov 2

Products & features

What Plausible sells

Plausible Analytics (cloud)

Managed, EU-hosted, privacy-friendly web analytics with goals, funnels, Search Console and campaign tracking.

Community Edition

Open-source, self-hosted version of Plausible.

White-label web analytics

Lets SaaS platforms embed the Plausible dashboard under their own brand.

Strengths engines cite

Lightweight, privacy-friendly analytics
Transparent, publicly listed pricing
Simple dashboard and reporting
Affordable starting price
Free trial without a credit card

Target market & buyers

Site owners, SaaS companies, publishers, agencies, ecommerce and public sector organizations

Notable customers include Stripe, Mozilla, MongoDB, Harvard University, Sentry, Hugging Face, Basecamp, Ghost.

Industry	Primary use case
Ecommerce	Ecommerce revenue attribution
Agencies	Shared links and embedded dashboards for client reporting

Funding & recent developments

Funding

Latest known round	Total raised
Bootstrapped	—

Recent developments

Jun 2026ProductAI Assistants channel added
Analyticsdir reports an AI Assistants traffic channel was added to Plausible.
May 2026ProductUser Journeys added
Analyticsdir reports User Journeys were added to Plausible.
Nov 2025SecurityTeam owners can enforce 2FA
Team owners gained the ability to enforce two-factor authentication for their teams.
Oct 2025ProductPlug-and-play optional measurements
A release added plug-and-play setup for optional measurements and automatic form analytics.
Jul 2025ProductSingle Sign-On available
SSO became available in Plausible.

Competitive landscape

How Plausible compares with its top three alternatives

All alternatives

Plausible most often appears alongside Google Analytics, Matomo, Mixpanel in AI answers.

vsPlausible vs Google Analytics31.7% vs 68.6% visibility · Google Analytics leadsFull comparison vsPlausible vs Matomo31.7% vs 38.1% visibility · Matomo leadsFull comparison vsPlausible vs Mixpanel31.7% vs 77% visibility · Mixpanel leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Plausible	31.7%	8%	New	Pricing not available
Google Analytics	68.6%	12.9%	New	Pricing not available
Matomo	38.1%	9.5%	New	Pricing not available
Mixpanel	77%	16%	up+2.4%	Free plan
Amplitude	79.4%	16.4%	up+2.7%	Free plan