MatomoPrivacy-first analytics you can trust
vs
PlausibleSimple, privacy-friendly Google Analytics alternative
Comparison · Web Analytics · weekly run Nov 2
Matomo vs Plausible
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Matomo is the stronger AI pick in Web Analytics: it has a visibility score of 38.1 versus 31.7 for Plausible, and ranks ahead in 45% of the answers that name both.
Choose Matomo if…
- You want the brand AI engines rank higher (38.1 vs 31.7)
- You need ISO 27001:2022 coverage
- You prefer a larger, established vendor (51–200 employees)
- Privacy-focused, open-source analytics
Choose Plausible if…
- AI answers describe it more positively (54% vs 39% positive)
- You need a self-hosted or on-premises option
- Lightweight, privacy-friendly analytics
- Transparent, publicly listed pricing
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Matomo | Plausible |
|---|---|---|
| Visibility score | 38.1% | 31.7% |
| Change vs last week | New | New |
| Rank in Web Analytics | #2 | #3 |
| Share of voice | 9.5% | 8% |
| Mentions this run | 49 | 40 |
| Positive in AI answers | 39% | 54% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Matomo 0pp · Plausible 0pp over 0 weekly runs.
Engine by engine
Matomo leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
MatomoPlausible
Head to head in AI answers
29 engine answers name both brands
13Matomo ranked higher
16Plausible ranked higher
| Prompt | Engine | Matomo | Plausible |
|---|---|---|---|
| How do I choose a web analytics tool for a mid-market team? | ChatGPT | #3 | #7 |
| What are common mistakes when buying a web analytics tool? | ChatGPT | #1 | #3 |
| What is the difference between a web analytics tool and Product Analytics? | ChatGPT | #3 | #4 |
| What are the best Web Analytics tools in 2026? | ChatGPT | #2 | #3 |
| What are the best Web Analytics tools in 2026? | AI Mode | #5 | #3 |
| What are the best Web Analytics tools in 2026? | Perplexity | #3 | #2 |
| Top web analytics tool options for B2B SaaS companies | ChatGPT | #6 | #5 |
| Top web analytics tool options for B2B SaaS companies | Perplexity | #6 | #7 |
| Best web analytics tool for startups | AI Mode | #7 | #6 |
| Best web analytics tool for startups | Perplexity | #6 | #3 |
| Compare the leading Web Analytics platforms | ChatGPT | #6 | #7 |
| Compare the leading Web Analytics platforms | Perplexity | #3 | #9 |
Features, pricing & fit
| Dimension | Matomo | Plausible |
|---|---|---|
| Deployment | Cloud or on-premise | Managed cloud (EU-hosted) or self-hosted community edition |
| Integrations | 100+ | — |
| Compliance | ISO 27001:2022 | — |
| Support | Forum support, Email support, Chat support, Dedicated Customer Success | Priority support (Enterprise plan), Documentation, Contact form |
| Founded | 2007 | 2018 |
| Headquarters | Wellington, New Zealand | Tartu, Estonia |
| Employees | 51–200 | 1–10 |
| Funding | Seed | Bootstrapped |
| Best for | Organisations that need accurate, GDPR-compliant analytics and full control of their data | Website owners and teams who find Google Analytics more complex than they need |
Pros and cons
Themes from the AI answers that mention each brand
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Plausible
- Lightweight, privacy-friendly analytics
- Transparent, publicly listed pricing
- Simple dashboard and reporting
- Affordable starting price
- Free trial without a credit card
- Less review data available
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Matomo vs Plausible”, https://slateindex.ai/compare/matomo-vs-plausible, data of Nov 2, 2026. Licence: CC BY 4.0.