HotjarHotjar is now Contentsquare: heatmaps, recordings and surveys.
vs
KissmetricsWeb and Product Analytics That Shows Revenue
Comparison · Product Analytics · weekly run Nov 3
Hotjar vs Kissmetrics
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Kissmetrics is the stronger AI pick in Product Analytics: it has a visibility score of 3.3 versus 2.2 for Hotjar.
Choose Hotjar if…
- You want a lower entry price ($39 vs $99)
- You need ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or SOC 2 Type 2 coverage
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
Choose Kissmetrics if…
- You want the brand AI engines rank higher (3.3 vs 2.2)
- AI answers describe it more positively (25% vs 6% positive)
- Self-serve or free-start plans
- 20% discount offered, including with annual billing
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Hotjar | Kissmetrics |
|---|---|---|
| Visibility score | 2.2% | 3.3% |
| Change vs last week | up+0.8% | up+0.7% |
| Rank in Product Analytics | #16 | #13 |
| Share of voice | 0.7% | 0.9% |
| Mentions this run | 3 | 5 |
| Positive in AI answers | 6% | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Hotjar +0.8000000000000003pp · Kissmetrics +0.6999999999999997pp over 1 weekly runs.
Engine by engine
Kissmetrics leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
HotjarKissmetrics
Head to head in AI answers
0 engine answers name both brands
0Hotjar ranked higher
0Kissmetrics ranked higher
Features, pricing & fit
| Dimension | Hotjar | Kissmetrics |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Free; paid from $39 / mo | Free; paid from $99 / mo |
| Free plan | Yes | Yes |
| Integrations | 10+ | — |
| Compliance | ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2 | — |
| Support | AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education | Book a 20-minute session where the team sets up the tracking with you |
| Founded | — | 2008 |
| Headquarters | — | San Francisco, CA |
| Employees | — | 11–50 |
| Funding | — | Series B |
| Best for | Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform. | Marketers and decision-makers who want to know which campaigns brought the customers who paid |
Plans side by side
Hotjar
Free$0forever
Growth$39month, billed yearly ($49 billed monthly); from 7k monthly sessions
ProCustomcustom
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Hotjar
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
Kissmetrics
- Self-serve or free-start plans
- 20% discount offered, including with annual billing
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Hotjar vs Kissmetrics”, https://slateindex.ai/compare/hotjar-vs-kissmetrics, data of Nov 3, 2026. Licence: CC BY 4.0.