Hotjar pricing 2026: plans and costs
Quick pricing summary
- Free: $0 forever
- Growth: $39 month, billed yearly ($49 billed monthly); from 7k monthly sessions
- Pro: Custom (custom)
- Enterprise: Custom (custom)
- Annual billing: saves 20% vs monthly
- Worth noting: Hotjar is now part of Contentsquare; prices shown are Experience Analytics plans. Growth price scales with monthly sessions. European customers are billed in Euros. Pro and Enterprise are custom-priced.
Plans
Free
$0 forever
- 200k monthly sessions
- 1 month data access
- 1 project
- Replays, Heatmaps & Funnels
- Error & performance monitoring
- Basic surveys
- Connect with LLMs (MCP)
Growth
$39 month, billed yearly ($49 billed monthly); from 7k monthly sessions
- Everything in Free
- 13 month data access
- 3 projects
- Zone-based heatmaps
- Journey analysis
- Impact quantification
- Sense AI chat
- Session replay summaries
- Heatmap summaries
- Sense Analyst lite (Beta)
Pro
Custom custom
- Everything in Growth
- Up to 6 projects
- Event-based, cross-session & cross-device user journey analysis
- Error analysis & real user monitoring
- Conversion & revenue attribution
- A/B testing & outcomes analysis
Enterprise
Custom custom
- Everything in Pro
- Unlimited projects
- Real-time errors, synthetic monitoring
- Dedicated support & SLAs
What you get on each plan
| Feature | Free | Growth | Pro | Enterprise |
|---|---|---|---|---|
| Monthly sessions | Up to 200k | 7k - 10m | 1m - unlimited | 1m - unlimited |
| Data access | 1 month | 13 months | 13 months | 13 months |
| Projects | 1 | 3 | Up to 6 | Unlimited |
| APIs | — | — | ✓ | ✓ |
| Alerts | — | — | ✓ | ✓ |
| Session replay access | 1 month | 2 months | 2 months, up to 24 | 3 months, up to 24 |
| Monthly session replay capture | 5% sessions captured (max. 10k) | 15% sessions captured (min. 20k) | Up to 100% sessions captured | Up to 100% sessions captured |
| Heatmaps | ✓ | ✓ | ✓ | ✓ |
| Form Analysis | — | — | ✓ | ✓ |
| Journey Analysis | — | ✓ | ✓ | ✓ |
| Funnels | ✓ | ✓ | ✓ | ✓ |
| Error Analysis | — | — | Optional add-on | ✓ |
| Real user monitoring | — | — | Optional add-on | ✓ |
| Pre-built integrations | 7 | 9 | 115+ integrations | 115+ integrations |
| SSO | google-oauth | google-oauth | saml | saml |
| Support | AI-powered | Standard | Priority | Priority |
| Dedicated Customer Success Manager | — | — | ✓ | ✓ |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Voice of Customer Growth | From $79 / month | Growth |
| Sense Analyst (Advanced) | Custom | Pro, Enterprise |
| Conversation Intelligence | Custom | Pro, Enterprise |
| Data Connect | Custom | Pro |
Hotjar pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Hotjar | Free; paid from $39 / mo | Yes | Usage-based | — | |
| Amplitude | Contact sales | Yes | Usage-based | Product teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises. | Compare → |
| Mixpanel | Contact sales | Yes | Usage-based | Product, growth, and data teams who want to answer questions about user behavior without writing SQL or waiting on engineering | Compare → |
| PostHog | Contact sales | Yes | Usage-based | Product engineers, product managers, growth engineers and founders who want analytics, session replay, flags and experiments in one platform. | Compare → |
| Google Analytics | — | — | — | — | Compare → |
List prices as published on contentsquare.com/pricing/. Totals are worked examples, not quotes.