Hotjar vs PostHog

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

PostHog is the stronger AI pick in Web Analytics: it has a visibility score of 21 versus 4.9 for Hotjar, and ranks ahead in 57% of the answers that name both.

Choose Hotjar if…

You need ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 coverage
Session replay and heatmaps for behavior analysis
Combines visual behavior with quantitative and feedback data
Basic free tier or trial available

Choose PostHog if…

You want the brand AI engines rank higher (21 vs 4.9)
You need more native integrations (926+ vs 10+)
AI answers describe it more positively (57% vs 6% positive)
You need a self-hosted or on-premises option

AI visibility side by side

Latest weekly run · Nov 2

Metric	Hotjar	PostHog
Visibility score	4.9%	21%
Change vs last week	New	New
Rank in Web Analytics	#15	#7
Share of voice	1.9%	6.1%
Mentions this run	10	32
Positive in AI answers	6%	57%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Hotjar 0pp · PostHog 0pp over 0 weekly runs.

Engine by engine

PostHog leads on 3 of 3 engines

ChatGPT

4.6%

21.1%

AI Mode

14.8%

Perplexity

5.2%

27%

HotjarPostHog

Head to head in AI answers

7 engine answers name both brands

3Hotjar ranked higher

4PostHog ranked higher

Prompt	Engine	Hotjar	PostHog
How do I choose a web analytics tool for a mid-market team?	Perplexity	#7	#5
What are the best Web Analytics tools in 2026?	Perplexity	#10	#6
Compare the leading Web Analytics platforms	Perplexity	#7	#11
Which Web Analytics vendors do analysts recommend?	Perplexity	#13	#7
Which Web Analytics tools offer annual discounts?	ChatGPT	#4	#7
Official website of the top web analytics tool vendors	ChatGPT	#16	#7
Official website of the top web analytics tool vendors	Perplexity	#7	#13

Features, pricing & fit

Dimension	Hotjar	PostHog
Pricing model	Usage-based	Usage-based
Entry price	Free; paid from $39 / mo	Contact sales
Free plan	Yes	Yes
Deployment	—	PostHog Cloud in US or EU regions, or self-hosted
Integrations	10+	926+
Compliance	ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2	SOC 2 Type 2, GDPR, HIPAA
Support	AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education	Community support on the free plan, Email support on pay-as-you-go, Slack support for plans over $2k/mo, Paid onboarding call
Founded	—	2020
Headquarters	—	San Francisco, CA, United States
Employees	—	201–500
Funding	—	Series E
Best for	Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform.	Product engineers, product managers, growth engineers and founders who want analytics, session replay, flags and experiments in one platform.