Hotjar
NewHotjar is now Contentsquare: heatmaps, recordings and surveys.
#15 of 45 in Web Analytics1,300,000 customers (per contentsquare.com)6% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Hotjar ranks #15 of 45 in Web Analytics with an AI visibility score of 4.9 (SlateIndex, Nov 2, 2026).
- Hotjar is most visible on Perplexity (5.2) and least on ChatGPT (4.6).
- AI engines name Hotjar in 12 of the 60 Web Analytics buyer prompts SlateIndex tracks.
- amplitude.com is the source AI engines cite most in answers about Hotjar, with 6 citations.
About
Company details for Hotjar
Hotjar provides heatmaps, session recordings and surveys that show how visitors use a website and what they think of it. The product is now part of Contentsquare, and new users sign up for Contentsquare instead. Hotjar's own free plan captured 35 sessions a day, while the Contentsquare free plan captures up to 200k sessions per month. It ranks #15 of 45 in Web Analytics on SlateIndex and has a visibility score of 4.9 in the latest weekly run.
Its differentiator: heatmaps, recordings and surveys combined in one tool, now offered through Contentsquare with a larger free tier.
- Website
- hotjar.com
- Categories
- Web Analytics, Product Analytics
- Company type
- Division of Contentsquare
- Customers
- 1,300,000 · per contentsquare.com/company
- Pricing
- Free; paid from $39 / mo · usage-based
- Free trial
- Free plan available
- Platforms
- Websites, Apps
- Integrations
- 10+ native
- Compliance
- ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2
- Support
- AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education
Read from contentsquare.com, g2.com, linkedin.com, blog.mean.ceo · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Hotjar gained 0 points over 1 weekly run in Web Analytics. Google Analytics leads the category at 68.6%.
Media
Website and product screenshots for Hotjar
AI mentions & citations
Recent answers that name Hotjar
What should a web analytics tool integrate with?
Customer Support & Feedback Tools: Combines quantitative web data with qualitative user feedback or support tickets (Intercom, Zendesk, Hotjar) to spot friction points.
How much does Contentsquare cost?
I can help estimate a realistic annual budget and compare it with alternatives like Hotjar, Microsoft Clarity, and FullStory.
Which Web Analytics tools offer annual discounts?
Sources: Official pricing and billing documentation: usefathom.commatomo.orgcontentsquare.comdatabox.comstatsy.cowww.simpleanalytics.complausible.ioposthog.comwww.hotjar.com
What should a web analytics tool integrate with?
What is the typical pricing model for Web Analytics software?
Session Recording / Heatmap Tools: (e.g., Hotjar, Microsoft Clarity) Price based on daily or monthly recorded sessions/page views rather than raw event streams, because capturing visual DOM changes/recordings consumes…
How do I choose a web analytics tool for a mid-market team?
User experience diagnosis: Add a session-replay or heatmap tool such as Microsoft Clarity or Hotjar rather than expecting the core analytics platform to do everything.
Compare the leading Web Analytics platforms
Add Hotjar or Contentsquare when visual behavior—such as rage clicks, scrolling, recordings, and user feedback—is needed alongside quantitative analytics.
Official website of the top web analytics tool vendors
Google Analytics is the largest by reported web-analytics technology usage, while Adobe Analytics, Matomo, Mixpanel, Amplitude, Hotjar, and FullStory are prominent alternatives for enterprise, privacy, product, and…
Products & features
What Hotjar sells
Heatmaps and Attention Maps
See where users click, hover and scroll, with attention maps showing real engagement.
Session Replay
Replay real user sessions to spot struggles, errors and moments of delight.
Surveys and Feedback
Collect survey responses and user interviews to capture customer voice at scale.
Funnels
Visualise drop-off at each step of key user flows.
Error Monitoring
Catch JavaScript errors and see how many users they affect.
Performance Monitoring
Show how slow load times affect user behaviour and revenue.
Sense AI
AI summaries of heatmaps and recordings, with questions answered about your data.
Strengths engines cite
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
Target market & buyers
Midsize and SMB businesses
Funding & recent developments
Funding
| Latest known round | Total raised |
|---|---|
| — | — |
Recent developments
- Oct 2026ProductLarger free plan reported
A blog post reports a free plan with 200,000 monthly sessions, AI access through MCP and error monitoring. This is not a Hotjar announcement.
- Aug 2026ProductHotjar pricing page redirects to Contentsquare
The Hotjar pricing page now redirects to Contentsquare's pricing page.
- Jul 2025CompanyHotjar merged into Contentsquare
Hotjar merged into Contentsquare, and new sign-ups now create a Contentsquare account. Source is a blog post.
Competitive landscape
How Hotjar compares with its top three alternatives
Hotjar most often appears alongside Amplitude, Mixpanel, PostHog in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Hotjar | 4.9% | 1.9% | New | Free plan |
| Amplitude | 79.4% | 16.4% | up+2.7% | Free plan |
| Mixpanel | 77% | 16% | up+2.4% | Free plan |
| PostHog | 56.6% | 14.1% | up+1.2% | Free plan |
| Google Analytics | 68.6% | 12.9% | New | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 6% · Neutral 88% · Mixed 6% of 17 engine answers that mention Hotjar
Praised for
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
Criticised for
Pricing
Usage-based pricing with a free plan
Cite as: SlateIndex, “Hotjar AI visibility profile”, https://slateindex.ai/brand/hotjar, data of Nov 2, 2026. Licence: CC BY 4.0.