HotjarHotjar is now Contentsquare: heatmaps, recordings and surveys.
vs
WoopraEnd-to-end Customer Journey Intelligence, Powered by AI Agent
Comparison · Web Analytics · weekly run Nov 2
Hotjar vs Woopra
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Hotjar is the stronger AI pick in Web Analytics: it has a visibility score of 4.9 versus 1.2 for Woopra.
Choose Hotjar if…
- You want the brand AI engines rank higher (4.9 vs 1.2)
- You want a free plan to start
- AI answers describe it more positively (6% vs 0% positive)
- You need ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or SOC 2 Type 2 coverage
Choose Woopra if…
- You need more native integrations (50+ vs 10+)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Hotjar | Woopra |
|---|---|---|
| Visibility score | 4.9% | 1.2% |
| Change vs last week | New | New |
| Rank in Web Analytics | #15 | #32 |
| Share of voice | 1.9% | 0.4% |
| Mentions this run | 10 | 2 |
| Positive in AI answers | 6% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Hotjar 0pp · Woopra 0pp over 0 weekly runs.
Engine by engine
Hotjar leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HotjarWoopra
Head to head in AI answers
0 engine answers name both brands
0Hotjar ranked higher
0Woopra ranked higher
Features, pricing & fit
| Dimension | Hotjar | Woopra |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Free; paid from $39 / mo | $999 / mo |
| Free plan | Yes | No · 30-day trial |
| Deployment | — | Web, Android and iPhone/iPad |
| Integrations | 10+ | 50+ |
| Compliance | ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2 | — |
| Support | AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education | Online support, Dedicated customer success manager (Enterprise), Onboarding, Live support |
| Founded | — | 2012 |
| Funding | — | Venture round (MENA Venture Investments) · $1M raised |
| Best for | Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform. | Funded startups and middle-sized companies (Pro plan); larger organizations that need data portability and sophisticated compliance (Enterprise plan) |
Plans side by side
Hotjar
Free$0forever
Growth$39month, billed yearly ($49 billed monthly); from 7k monthly sessions
ProCustomcustom
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Hotjar
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
Woopra
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Hotjar vs Woopra”, https://slateindex.ai/compare/hotjar-vs-woopra, data of Nov 2, 2026. Licence: CC BY 4.0.