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HotjarHotjar is now Contentsquare: heatmaps, recordings and surveys.
vs
WoopraEnd-to-end Customer Journey Intelligence, Powered by AI Agent
Comparison · Web Analytics · weekly run Nov 2

Hotjar vs Woopra

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Hotjar is the stronger AI pick in Web Analytics: it has a visibility score of 4.9 versus 1.2 for Woopra.

Choose Hotjar if…

  • You want the brand AI engines rank higher (4.9 vs 1.2)
  • You want a free plan to start
  • AI answers describe it more positively (6% vs 0% positive)
  • You need ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or SOC 2 Type 2 coverage

Choose Woopra if…

  • You need more native integrations (50+ vs 10+)

AI visibility side by side

Latest weekly run · Nov 2

Metric Hotjar Woopra
Visibility score4.9%1.2%
Change vs last weekNewNew
Rank in Web Analytics#15#32
Share of voice1.9%0.4%
Mentions this run102
Positive in AI answers6%0%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 2Hotjar 5%

Hotjar 0pp · Woopra 0pp over 0 weekly runs.

Engine by engine

Hotjar leads on 3 of 3 engines

ChatGPT
4.6%
0%
AI Mode
5%
2.6%
Perplexity
5.2%
1.1%
HotjarWoopra

Head to head in AI answers

0 engine answers name both brands

0Hotjar ranked higher
0Woopra ranked higher

Features, pricing & fit

DimensionHotjarWoopra
Pricing modelUsage-basedUsage-based
Entry priceFree; paid from $39 / mo$999 / mo
Free planYesNo · 30-day trial
Deployment—Web, Android and iPhone/iPad
Integrations10+50+
ComplianceISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2—
SupportAI-powered support on the free plan, Priority support on Pro and Enterprise, Community, EducationOnline support, Dedicated customer success manager (Enterprise), Onboarding, Live support
Founded—2012
Funding—Venture round (MENA Venture Investments) · $1M raised
Best forMidsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform.Funded startups and middle-sized companies (Pro plan); larger organizations that need data portability and sophisticated compliance (Enterprise plan)

Plans side by side

Hotjar

Free$0forever
Growth$39month, billed yearly ($49 billed monthly); from 7k monthly sessions
ProCustomcustom
EnterpriseCustomcustom
Hotjar pricing

Woopra

Pro$999month, starting at 5M events/month
EnterpriseCustomcustom
Woopra pricing

Pros and cons

Themes from the AI answers that mention each brand

Hotjar

  • Session replay and heatmaps for behavior analysis
  • Combines visual behavior with quantitative and feedback data
  • Basic free tier or trial available

    Woopra

    Profile in progress.

    Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

    Cite as: SlateIndex, “Hotjar vs Woopra”, https://slateindex.ai/compare/hotjar-vs-woopra, data of Nov 2, 2026. Licence: CC BY 4.0.