HubSpotThe agentic customer platform to scale your business.
vs
KMS LighthouseThe Way to Know
Comparison · Knowledge Management · weekly run Nov 3
HubSpot vs KMS Lighthouse
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Knowledge Management: it has a visibility score of 3.3 versus 2.4 for KMS Lighthouse.
Choose HubSpot if…
- You want the brand AI engines rank higher (3.3 vs 2.4)
- You need SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
- intuitive, user-friendly interface
Choose KMS Lighthouse if…
- You need ISO 27001 coverage
- Usability and advanced search
- Configurable workflows and feedback management
- Integrations
AI visibility side by side
Latest weekly run · Nov 3
| Metric | HubSpot | KMS Lighthouse |
|---|---|---|
| Visibility score | 3.3% | 2.4% |
| Change vs last week | New | New |
| Rank in Knowledge Management | #23 | #27 |
| Share of voice | 1.4% | 0.9% |
| Mentions this run | 8 | 5 |
| Positive in AI answers | 35% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot 0pp · KMS Lighthouse 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
HubSpotKMS Lighthouse
Head to head in AI answers
0 engine answers name both brands
0HubSpot ranked higher
0KMS Lighthouse ranked higher
Features, pricing & fit
| Dimension | HubSpot | KMS Lighthouse |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $7 per seat / mo | — |
| Free plan | Yes | — |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | SaaS |
| Integrations | 2000+ | — |
| Compliance | SOC 2 Type II, SOC 3 | SOC 2 Type II, ISO 27001 |
| Support | Phone | — |
| Founded | 2006 | — |
| Headquarters | Cambridge, Massachusetts, United States | Petach Tikva, Israel |
| Employees | 5,000+ | 201–500 |
| Funding | Corporate round | Incubator/Accelerator (weXelerate) |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Banks, insurers, health plans and public services, where every answer has to be right. |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
KMS Lighthouse
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
KMS Lighthouse
- Usability and advanced search
- Configurable workflows and feedback management
- Integrations
- Well suited to midsize and large enterprises
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HubSpot vs KMS Lighthouse”, https://slateindex.ai/compare/hubspot-vs-kms-lighthouse, data of Nov 3, 2026. Licence: CC BY 4.0.