HubSpotThe agentic customer platform to scale your business.
vs
ObsidianSharpen your thinking. The free and flexible app for your private thoughts.
Comparison · Knowledge Management · weekly run Nov 3
HubSpot vs Obsidian
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Obsidian is the stronger AI pick in Knowledge Management: it has a visibility score of 5.2 versus 3.3 for HubSpot.
Choose HubSpot if…
- You need SOC 2 Type II or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
- intuitive, user-friendly interface
- generous free tier
Choose Obsidian if…
- You want the brand AI engines rank higher (5.2 vs 3.3)
- You want a lower entry price ($4 vs $7)
- AI answers describe it more positively (50% vs 35% positive)
- Strong for personal knowledge management
AI visibility side by side
Latest weekly run · Nov 3
| Metric | HubSpot | Obsidian |
|---|---|---|
| Visibility score | 3.3% | 5.2% |
| Change vs last week | New | New |
| Rank in Knowledge Management | #23 | #17 |
| Share of voice | 1.4% | 1.1% |
| Mentions this run | 8 | 6 |
| Positive in AI answers | 35% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot 0pp · Obsidian 0pp over 0 weekly runs.
Engine by engine
Obsidian leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
HubSpotObsidian
Head to head in AI answers
0 engine answers name both brands
0HubSpot ranked higher
0Obsidian ranked higher
Features, pricing & fit
| Dimension | HubSpot | Obsidian |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Free; paid from $7 per seat / mo | Free; paid from $4 per seat / mo |
| Free plan | Yes | Yes |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | Local desktop and mobile apps, with optional cloud Sync and Publish add-ons |
| Integrations | 2000+ | — |
| Compliance | SOC 2 Type II, SOC 3 | — |
| Support | Phone | Discord community, Discussion forum, Help site, Priority support with paid Sync and Publish plans |
| Founded | 2006 | 2020 |
| Headquarters | Cambridge, Massachusetts, United States | Toronto, Ontario, Canada |
| Employees | 5,000+ | 1–10 |
| Funding | Corporate round | Bootstrapped |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Individuals and small teams who want private notes stored locally as plain text files they can keep long term |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Obsidian
Free$0forever
Sync$4per user per month, billed annually ($5 billed monthly)
Publish$8per site per month, billed annually ($10 billed monthly)
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Obsidian
- Strong for personal knowledge management
- Maximum ownership of your files
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HubSpot vs Obsidian”, https://slateindex.ai/compare/hubspot-vs-obsidian, data of Nov 3, 2026. Licence: CC BY 4.0.