HubSpot vs Ontraport
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Marketing Automation: it has a visibility score of 73.1 versus 1.2 for Ontraport, and ranks ahead in 50% of the answers that name both.
Choose HubSpot if…
- You want the brand AI engines rank higher (73.1 vs 1.2)
- AI answers describe it more positively (35% vs 0% positive)
- You need SOC 2 Type II or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
Choose Ontraport if…
- You need PCI DSS Level 1 or EU-U.S. Data Privacy Framework coverage
- annual billing discount lowers monthly price
- 14-day free trial
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HubSpot | Ontraport |
|---|---|---|
| Visibility score | 73.1% | 1.2% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #1 | #30 |
| Share of voice | 13.1% | 0.4% |
| Mentions this run | 72 | 2 |
| Positive in AI answers | 35% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot 0pp · Ontraport 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | HubSpot | Ontraport |
|---|---|---|---|
| Which marketing automation platform offers a free trial? | Perplexity | #6 | #4 |
| Which marketing automation tools offer annual discounts? | AI Mode | #4 | #5 |
Features, pricing & fit
| Dimension | HubSpot | Ontraport |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $7 per seat / mo | — |
| Free plan | Yes | — |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | — |
| Integrations | 2000+ | — |
| Compliance | SOC 2 Type II, SOC 3 | PCI DSS Level 1, EU-U.S. Data Privacy Framework |
| Support | Phone | Support reps reachable by chat 7 days a week, Ontraport University free video library, Done-with-you setup and training package |
| Founded | 2006 | 2006 |
| Headquarters | Cambridge, Massachusetts, United States | Covina, California, United States |
| Employees | 5,000+ | 51–200 |
| Funding | Corporate round | Strategic growth financing from Accel-KKR Credit Partners (undated) |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Established small and mid-sized businesses that have outgrown starter tools but find enterprise software too complex or costly |
Plans side by side
HubSpot
Ontraport
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Ontraport
- annual billing discount lowers monthly price
- 14-day free trial
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HubSpot vs Ontraport”, https://slateindex.ai/compare/hubspot-vs-ontraport, data of Nov 2, 2026. Licence: CC BY 4.0.