HubSpotThe agentic customer platform to scale your business.
vs
Screaming FrogUK SEO agency and creators of the SEO Spider website crawler
Comparison · SEO Tools · weekly run Nov 2
HubSpot vs Screaming Frog
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Screaming Frog is the stronger AI pick in SEO Tools: it has a visibility score of 17.4 versus 10.5 for HubSpot, and ranks ahead in 100% of the answers that name both.
Choose HubSpot if…
- You need SOC 2 Type II or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
- intuitive, user-friendly interface
- generous free tier
Choose Screaming Frog if…
- You want the brand AI engines rank higher (17.4 vs 10.5)
- AI answers describe it more positively (73% vs 35% positive)
- Deep technical website crawling
- Broken link and site architecture audits
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HubSpot | Screaming Frog |
|---|---|---|
| Visibility score | 10.5% | 17.4% |
| Change vs last week | New | New |
| Rank in SEO Tools | #9 | #7 |
| Share of voice | 3.9% | 6.4% |
| Mentions this run | 21 | 33 |
| Positive in AI answers | 35% | 73% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot 0pp · Screaming Frog 0pp over 0 weekly runs.
Engine by engine
Screaming Frog leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HubSpotScreaming Frog
Head to head in AI answers
10 engine answers name both brands
0HubSpot ranked higher
10Screaming Frog ranked higher
| Prompt | Engine | HubSpot | Screaming Frog |
|---|---|---|---|
| How do I choose an SEO tool for a mid-market team? | Perplexity | #9 | #6 |
| What features matter most in an SEO tool? | ChatGPT | #7 | #6 |
| What is the difference between an SEO tool and Marketing Automation? | ChatGPT | #6 | #4 |
| What are the best SEO Tools tools in 2026? | Perplexity | #16 | #4 |
| Top SEO tool options for B2B SaaS companies | ChatGPT | #10 | #5 |
| Top SEO tool options for B2B SaaS companies | Perplexity | #9 | #5 |
| Compare the leading SEO Tools platforms | Perplexity | #12 | #5 |
| Which SEO Tools vendors do analysts recommend? | Perplexity | #15 | #4 |
| Is there a free SEO tool for small teams? | Perplexity | #6 | #5 |
| Official website of the top SEO tool vendors | Perplexity | #21 | #7 |
Features, pricing & fit
| Dimension | HubSpot | Screaming Frog |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $7 per seat / mo | — |
| Free plan | Yes | — |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | Desktop application installed locally on Windows, macOS or Linux |
| Integrations | 2000+ | — |
| Compliance | SOC 2 Type II, SOC 3 | — |
| Support | Phone | Support ticket form, Email support, Free technical support included in free and paid versions |
| Founded | 2006 | 2010 |
| Headquarters | Cambridge, Massachusetts, United States | Henley-on-Thames, Oxfordshire, United Kingdom |
| Employees | 5,000+ | 11–50 |
| Funding | Corporate round | Bootstrapped |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Technical SEOs and SEO agencies who audit websites for technical SEO issues |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Screaming Frog
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Screaming Frog
- Deep technical website crawling
- Broken link and site architecture audits
- Free version for crawling up to 500 URLs
- Strong user satisfaction and ratings on review platforms
- Recommended as part of a core SEO tool stack
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HubSpot vs Screaming Frog”, https://slateindex.ai/compare/hubspot-vs-screaming-frog, data of Nov 2, 2026. Licence: CC BY 4.0.