HubSpot vs Sitebulb

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

HubSpot is the stronger AI pick in SEO Tools: it has a visibility score of 10.5 versus 0.9 for Sitebulb, and ranks ahead in 0% of the answers that name both.

Choose HubSpot if…

You want the brand AI engines rank higher (10.5 vs 0.9)
AI answers describe it more positively (35% vs 0% positive)
You need SOC 2 Type II or SOC 3 coverage
You prefer a larger, established vendor (5,000+ employees)

Choose Sitebulb if…

No clear advantage in the published data.

AI visibility side by side

Latest weekly run · Nov 2

Metric	HubSpot	Sitebulb
Visibility score	10.5%	0.9%
Change vs last week	New	New
Rank in SEO Tools	#9	#35
Share of voice	3.9%	0.4%
Mentions this run	21	2
Positive in AI answers	35%	0%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

HubSpot 0pp · Sitebulb 0pp over 0 weekly runs.

Engine by engine

HubSpot leads on 3 of 3 engines

ChatGPT

9.6%

AI Mode

4.1%

Perplexity

17.8%

2.6%

HubSpotSitebulb

Head to head in AI answers

2 engine answers name both brands

0HubSpot ranked higher

2Sitebulb ranked higher

Prompt	Engine	HubSpot	Sitebulb
Which SEO tool offers a free trial?	Perplexity	#7	#5
Official website of the top SEO tool vendors	Perplexity	#21	#17

Features, pricing & fit

Dimension	HubSpot	Sitebulb
Pricing model	Per seat	—
Entry price	Free; paid from $7 per seat / mo	—
Free plan	Yes	—
Onboarding fee	$3,000	—
Deployment	Cloud	Desktop app for Windows and Mac, plus a cloud version that runs in a web browser.
Integrations	2000+	—
Compliance	SOC 2 Type II, SOC 3	—
Support	Phone	Customer technical support team, SEO articles and guides, Live masterclass webinars
Founded	2006	2017
Headquarters	Cambridge, Massachusetts, United States	Biddenden, Kent, United Kingdom
Employees	5,000+	1–10
Funding	Corporate round	—
Best for	Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.	SEO professionals, consultants and digital marketing agencies (Pro), and freelancers, startups, website owners and web agencies (Lite).