iContactEasy email marketing software for your small business
vs
LoopsEmail platform for SaaS: marketing and transactional email in one place
Comparison · Email Marketing · weekly run Nov 2
iContact vs Loops
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Loops is the stronger AI pick in Email Marketing: it has a visibility score of 3.1 versus 0.7 for iContact.
Choose iContact if…
- You prefer a larger, established vendor (51–200 employees)
Choose Loops if…
- You want the brand AI engines rank higher (3.1 vs 0.7)
- You need Data Privacy Framework (DPF) coverage
- Recommended for product-led growth and developer-first SaaS
- Included in recommended shortlist of email platforms
AI visibility side by side
Latest weekly run · Nov 2
| Metric | iContact | Loops |
|---|---|---|
| Visibility score | 0.7% | 3.1% |
| Change vs last week | New | New |
| Rank in Email Marketing | #39 | #23 |
| Share of voice | 0.2% | 0.9% |
| Mentions this run | 1 | 4 |
| Positive in AI answers | — | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
iContact 0pp · Loops 0pp over 0 weekly runs.
Engine by engine
Loops leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
iContactLoops
Head to head in AI answers
0 engine answers name both brands
0iContact ranked higher
0Loops ranked higher
Features, pricing & fit
| Dimension | iContact | Loops |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | Free; paid from $49 / mo |
| Free plan | — | Yes |
| Deployment | Cloud-based | — |
| Compliance | — | Data Privacy Framework (DPF) |
| Support | Dedicated customer service team, Deliverability specialists | Email help@loops.so, Support page |
| Founded | 2003 | 2022 |
| Headquarters | Morrisville, NC | — |
| Employees | 51–200 | 11–50 |
| Funding | Series B (JMI Equity) | Seed · $3M raised |
| Best for | Small and independent businesses that want to send marketing email without prior marketing experience | SaaS teams that want marketing, product, and transactional email in one platform |
Plans side by side
iContact
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
iContact
Profile in progress.
Loops
- Recommended for product-led growth and developer-first SaaS
- Included in recommended shortlist of email platforms
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “iContact vs Loops”, https://slateindex.ai/compare/icontact-vs-loops, data of Nov 2, 2026. Licence: CC BY 4.0.