Loops
NewEmail platform for SaaS: marketing and transactional email in one place
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Loops ranks #23 of 55 in Email Marketing with an AI visibility score of 3.1 (SlateIndex, Nov 2, 2026).
- Loops is most visible on Google AI Mode (5.7) and least on Perplexity (1.7).
- AI engines name Loops in 3 of the 30 Email Marketing buyer prompts SlateIndex tracks.
- sequenzy.com is the source AI engines cite most in answers about Loops, with 5 citations.
About
Company details for Loops
Loops is an email platform for SaaS teams that sends marketing, product, and transactional email from one contact record. It offers a REST API and SDKs for developers, an editor for marketers, and workflows that run on user behavior. Paid plans are priced by subscribed contacts, with no seat fees. It ranks #23 of 55 in Email Marketing on SlateIndex and has a visibility score of 3.1 in the latest weekly run.
It has raised about $3M. Its differentiator: marketing, product, and transactional email from one contact record, priced by subscribed contacts with no seat fees.
- Website
- loops.so
- Categories
- Email Marketing
- Company size
- 11–50 employees
- Founded
- 2022
- Company type
- Private, venture-backed
- Funding
- Seed · $3M raised
- Pricing
- Free; paid from $49 / mo · flat tiers
- Free trial
- Free plan available
- Compliance
- Data Privacy Framework (DPF)
- Support
- Email help@loops.so, Support page
Read from linkedin.com, loops.so, producthunt.com, x.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Email Marketing. Mailchimp leads the category at 45.4%.
Media
Website and product screenshots for Loops
AI mentions & citations
Recent answers that name Loops
What is an email marketing platform and when does a company need one?
An email marketing platform is a specialized software tool designed to create, send, manage, and track email campaigns and automated communication loops for a target audience .
Top email marketing platform options for B2B SaaS companies
My recommendation is to shortlist HubSpot, Customer.io, ActiveCampaign, Loops, and Userlist.
Best email marketing platform for startups
Loops or Resend (Best for Product-Led Growth / Developer-First SaaS)
Top email marketing platform options for B2B SaaS companies
Products & features
What Loops sells
Campaigns
Send an email to a segment of contacts one time.
Workflows
Trigger a sequence of emails from user behavior, such as onboarding and win-back.
Transactional email API
Send a single email to one contact programmatically, such as receipts and password resets.
Strengths engines cite
- Recommended for product-led growth and developer-first SaaS
- Included in recommended shortlist of email platforms
Target market & buyers
SaaS and software companies
Notable customers include Framer, Linear, Perplexity, Granola, Sanity, Clerk, Modal, Sketch.
| Industry | Primary use case |
|---|---|
| SaaS and software | Onboarding sequences, product launch campaigns, payment receipts, and win-back workflows |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Seed | 2023 | $3M |
| Latest known round | Total raised |
|---|---|
| Seed | $3M |
Recent developments
- Nov 2025ProductDouble opt-in added
Loops added double opt-in, per its changelog.
- Sep 2025ProductGuardian released
Loops released Guardian, which runs checks on emails, per its changelog.
- Aug 2025ProductMarkdown added
Loops added Markdown support, per its changelog.
- Jun 2025ProductSplit testing added
Loops added split testing to its changelog.
Competitive landscape
How Loops compares with its top three alternatives
Loops most often appears alongside HubSpot, ActiveCampaign, Adobe Marketo Engage in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Loops | 3.1% | 0.9% | New | Free plan |
| HubSpot | 73.1% | 13.1% | New | Free plan |
| ActiveCampaign | 44% | 9.3% | New | Contact sales |
| Adobe Marketo Engage | 31.1% | 7.6% | New | Pricing not available |
| Customer.io | 12.2% | 4% | New | $100 / mo |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 50% · Neutral 25% · Mixed 25% of 4 engine answers that mention Loops
Praised for
- Recommended for product-led growth and developer-first SaaS
- Included in recommended shortlist of email platforms
Criticised for
Pricing
Flat tiers pricing with a free plan
Cite as: SlateIndex, “Loops AI visibility profile”, https://slateindex.ai/brand/loops, data of Nov 2, 2026. Licence: CC BY 4.0.