ActiveCampaign vs Loops
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in Email Marketing: it has a visibility score of 29.4 versus 3.1 for Loops, and ranks ahead in 100% of the answers that name both.
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (29.4 vs 3.1)
- AI answers describe it more positively (53% vs 50% positive)
- You need GDPR or SOC 2 or HIPAA coverage
- You prefer a larger, established vendor (501–1,000 employees)
Choose Loops if…
- You want a free plan to start
- You need Data Privacy Framework (DPF) coverage
- Recommended for product-led growth and developer-first SaaS
- Included in recommended shortlist of email platforms
AI visibility side by side
Latest weekly run · Nov 2
| Metric | ActiveCampaign | Loops |
|---|---|---|
| Visibility score | 29.4% | 3.1% |
| Change vs last week | New | New |
| Rank in Email Marketing | #5 | #23 |
| Share of voice | 7.9% | 0.9% |
| Mentions this run | 39 | 4 |
| Positive in AI answers | 53% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign 0pp · Loops 0pp over 0 weekly runs.
Engine by engine
ActiveCampaign leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | ActiveCampaign | Loops |
|---|---|---|---|
| Top email marketing platform options for B2B SaaS companies | ChatGPT | #3 | #4 |
| Top email marketing platform options for B2B SaaS companies | Perplexity | #3 | #5 |
Features, pricing & fit
| Dimension | ActiveCampaign | Loops |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | Contact sales | Free; paid from $49 / mo |
| Free plan | No | Yes |
| Onboarding fee | Included | — |
| Integrations | 1000+ | — |
| Compliance | GDPR, SOC 2, HIPAA | Data Privacy Framework (DPF) |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | Email help@loops.so, Support page |
| Founded | 2003 | 2022 |
| Headquarters | Chicago, Illinois, United States | — |
| Employees | 501–1,000 | 11–50 |
| Funding | Series C · $360M raised | Seed · $3M raised |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | SaaS teams that want marketing, product, and transactional email in one platform |
Plans side by side
ActiveCampaign
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Loops
- Recommended for product-led growth and developer-first SaaS
- Included in recommended shortlist of email platforms
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ActiveCampaign vs Loops”, https://slateindex.ai/compare/activecampaign-vs-loops, data of Nov 2, 2026. Licence: CC BY 4.0.