Loops pricing 2026: plans and costs
Quick pricing summary
- Free: $0 month
- Growth: $49 month
- Enterprise: Custom (custom)
- Worth noting: Priced by subscribed contacts; unsubscribed contacts don't count. Growth starts at $49/month for 5,000 contacts and scales up to 1.5 million contacts. No seat fees, no per-send charges, every feature on every plan.
Plans
Free
$0 month
- Up to 1,000 subscribed contacts (unlimited contacts stored)
- 4,000 sends per rolling 30 days, marketing and transactional combined
- Up to 10 emails per second
- Powered by Loops footer
Growth
$49 month
- Up to 5,000 subscribed contacts (price scales with contacts up to 1.5 million)
- Unlimited marketing sends
- Unlimited transactional sends
- Up to 1,000 emails per second
- No Loops branding
Enterprise
Custom custom
- 1.5 million+ contacts
- Custom marketing volume
- Custom transactional volume
- Priority support and migration help
- No Loops branding
What you get on each plan
| Feature | Free | Growth | Enterprise |
|---|---|---|---|
| Subscribed contacts | Up to 1,000 | Up to 5,000 | 1.5 million+ |
| Marketing sends | 4,000 sends per 30 days (combined) | Unlimited | Custom volume |
| Transactional sends | Included (within 4,000 combined) | Unlimited | Custom volume |
| Send rate | Up to 10 emails per second | Up to 1,000 emails per second | Up to 1,000 emails per second |
| Loops branding | Powered by Loops footer | No Loops branding | No Loops branding |
| Priority support and migration help | — | — | ✓ |
Loops pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Loops | Free; paid from $49 / mo | Yes | Flat tiers | — | |
| HubSpot | Free; paid from $7 per seat / mo | Yes | Per seat | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Compare → |
| ActiveCampaign | Contact sales | No | Flat tiers | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Compare → |
| Adobe Marketo Engage | — | — | — | — | Compare → |
| Customer.io | $100 / mo | No | Usage-based | Teams getting started with data-driven messaging, and teams scaling across channels with custom workflows. | Compare → |
List prices as published on loops.so/pricing. Totals are worked examples, not quotes.