Indeed vs SmartRecruiters

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Indeed is the stronger AI pick in Recruiting: it has a visibility score of 13.7 versus 13.6 for SmartRecruiters, and ranks ahead in 100% of the answers that name both.

Choose Indeed if…

You want the brand AI engines rank higher (13.7 vs 13.6)
AI answers describe it more positively (38% vs 31% positive)
Largest global job site with broad reach
Free or sponsored job postings

Choose SmartRecruiters if…

You need TISAX or CCPA or SOC 2 Type II or ISO 27001 or UK Cyber Essentials coverage
Balances consumer-grade candidate experience with enterprise ATS features
Suited to high-growth global enterprises
Modern, collaborative interface

AI visibility side by side

Latest weekly run · Nov 3

Metric	Indeed	SmartRecruiters
Visibility score	13.7%	13.6%
Change vs last week	New	New
Rank in Recruiting	#12	#13
Share of voice	3%	3.7%
Mentions this run	16	21
Positive in AI answers	38%	31%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Indeed 0pp · SmartRecruiters 0pp over 0 weekly runs.

Engine by engine

Indeed leads on 1 of 3 engines

ChatGPT

12.4%

15%

AI Mode

13.7%

4.8%

Perplexity

15%

21.1%

IndeedSmartRecruiters

Head to head in AI answers

1 engine answers name both brands

1Indeed ranked higher

0SmartRecruiters ranked higher

Prompt	Engine	Indeed	SmartRecruiters
What should a recruiting platform integrate with?	Perplexity	#6	#9

Features, pricing & fit

Dimension	Indeed	SmartRecruiters
Deployment	Cloud-based	SaaS
Compliance	—	TISAX, CCPA, SOC 2 Type II, ISO 27001, UK Cyber Essentials
Support	—	Community & Help Center, Developer Documentation
Founded	—	2010
Headquarters	—	San Francisco, California
Employees	—	501–1,000
Funding	Series B	Series E · $205M raised
Best for	Small to large companies hiring	Corporate employers with at least 50 employees and a significant number of open job requisitions