InstantlyTurn leads into clients with automated outreach, a B2B lead database, email deliverability tools, and an AI-powered CRM.
vs
MailPoetBetter Email for WordPress-Powered Websites.
Comparison · Email Marketing · weekly run Nov 2
Instantly vs MailPoet
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
MailPoet is the stronger AI pick in Email Marketing: it has a visibility score of 0.3 versus 0 for Instantly.
Choose Instantly if…
- You prefer a larger, established vendor (51–200 employees)
- Flat tiers pricing suits your budget better than usage-based
- Cost-effective platform for cold email outreach
- Strong for high-volume cold email outbound and lead generation
Choose MailPoet if…
- You want the brand AI engines rank higher (0.3 vs 0)
- You want a free plan to start
- You need GDPR compliant (vendor claim) coverage
- Usage-based pricing suits your budget better than flat tiers
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Instantly | MailPoet |
|---|---|---|
| Visibility score | 0% | 0.3% |
| Change vs last week | New | New |
| Rank in Email Marketing | #48 | #41 |
| Share of voice | 0% | 0.2% |
| Mentions this run | 0 | 1 |
| Positive in AI answers | 28% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Instantly 0pp · MailPoet 0pp over 0 weekly runs.
Engine by engine
MailPoet leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
InstantlyMailPoet
Head to head in AI answers
0 engine answers name both brands
0Instantly ranked higher
0MailPoet ranked higher
Features, pricing & fit
| Dimension | Instantly | MailPoet |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | $47 / mo | Contact sales |
| Free plan | No | Yes |
| Deployment | Web-based | WordPress plugin, hosted on the customer's own WordPress site. Sending runs through the MailPoet Sending Service, the host, or a third-party SMTP provider. |
| Integrations | 50+ | — |
| Compliance | — | GDPR compliant (vendor claim) |
| Support | Chat support, Premium live support, Dedicated account manager and shared Slack channel on Enterprise plans | WordPress forums, MailPoet Knowledge Base, Priority email support on paid plans, Support by email or from the WordPress admin |
| Founded | 2021 | 2011 |
| Headquarters | Sheridan, Wyoming, United States | Marseille, France |
| Employees | 51–200 | 11–50 |
| Funding | Bootstrapped | — |
| Best for | Small teams, agencies and freelancers running cold email outbound at scale. | Bloggers, small businesses and WooCommerce stores that run their email marketing from WordPress. |
Plans side by side
Instantly
Outreach Growth$47month
Outreach Hypergrowth$107month
Outreach Light Speed$358month
Outreach EnterpriseCustomcustom
Credits Growth$47month
Credits Supersonic$97month
Hyper Credits$197month (from)
Credits EnterpriseCustomcustom
Starter Bundle$94month
Scale Bundle$194month
Agency Bundle$555month
VIPCustomcustom
MailPoet
Starter$0month
BusinessCustommonth, priced by number of subscribers
AgencyCustommonth, priced by number of subscribers
CreatorCustommonth, priced by number of subscribers
Pros and cons
Themes from the AI answers that mention each brand
Instantly
- Cost-effective platform for cold email outreach
- Strong for high-volume cold email outbound and lead generation
- Deliverability, warm-up and sending infrastructure
- Good for agencies managing many sending accounts
- Highest G2 rating among sales engagement platforms
- Narrow focus on cold email rather than an all-in-one platform
- Not a complete CRM or full sales engagement suite
MailPoet
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Instantly vs MailPoet”, https://slateindex.ai/compare/instantly-vs-mailpoet, data of Nov 2, 2026. Licence: CC BY 4.0.