JustworksBuild your business. Run it on Justworks.
vs
SurePayrollSimple online payroll for small teams
Comparison · Payroll · weekly run Nov 3
Justworks vs SurePayroll
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
SurePayroll is the stronger AI pick in Payroll: it has a visibility score of 5.4 versus 5.1 for Justworks, and ranks ahead in 0% of the answers that name both.
Choose Justworks if…
- You want a lower entry price ($8 vs $29)
- You need IRS CPEO certification (2017) or ESAC accreditation (2020) coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
- Co-employment PEO model for HR and compliance
Choose SurePayroll if…
- You want the brand AI engines rank higher (5.4 vs 5.1)
- AI answers describe it more positively (60% vs 30% positive)
- Free trial or free months with annual billing
- Included support and tax-form handling
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Justworks | SurePayroll |
|---|---|---|
| Visibility score | 5.1% | 5.4% |
| Change vs last week | New | New |
| Rank in Payroll | #18 | #17 |
| Share of voice | 2.2% | 1.1% |
| Mentions this run | 10 | 6 |
| Positive in AI answers | 30% | 60% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Justworks 0pp · SurePayroll 0pp over 0 weekly runs.
Engine by engine
SurePayroll leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
JustworksSurePayroll
Head to head in AI answers
2 engine answers name both brands
2Justworks ranked higher
0SurePayroll ranked higher
| Prompt | Engine | Justworks | SurePayroll |
|---|---|---|---|
| What are the best payroll tools in 2026? | Perplexity | #8 | #13 |
| Alternatives to the most popular payroll platform | Perplexity | #8 | #12 |
Features, pricing & fit
| Dimension | Justworks | SurePayroll |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | $8 per seat / mo | $29 per seat / mo |
| Free plan | No | No |
| Onboarding fee | Included | Included |
| Deployment | SaaS | Cloud-based (SaaS) |
| Integrations | 30+ | — |
| Compliance | IRS CPEO certification (2017), ESAC accreditation (2020) | — |
| Support | 24/7 support, Phone support, Chat support, Dedicated HR consulting | Live phone and chat support, Monday through Friday customer service, Free onboarding support |
| Founded | 2013 | 2000 |
| Headquarters | New York City, NY | Rochester, NY |
| Employees | 1,001–5,000 | 201–500 |
| Funding | Series B · $130M raised | Series B · $8M raised |
| Best for | Small businesses that want payroll, benefits, HR and compliance in one platform, with human support. | Small businesses, nanny and household employers who need simple online payroll with tax filing handled for them. |
Plans side by side
Justworks
Payroll$8per employee per month, plus $50/month base fee
PEO Basic$79per employee per month, no base fee
PEO Plus$124per employee per month, no base fee
Global EOR$599per employee per month, no base fee
SurePayroll
Small Business$29month
Nanny & Household$39month, includes one employee
Pros and cons
Themes from the AI answers that mention each brand
Justworks
- Co-employment PEO model for HR and compliance
- Enterprise-grade health insurance for small companies
- Published per-employee pricing tiers
- Outsourced HR administration
- Strong shortlist option for payroll and HR
SurePayroll
- Free trial or free months with annual billing
- Included support and tax-form handling
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Justworks vs SurePayroll”, https://slateindex.ai/compare/justworks-vs-surepayroll, data of Nov 3, 2026. Licence: CC BY 4.0.