SurePayroll
NewSimple online payroll for small teams
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- SurePayroll ranks #17 of 46 in Payroll with an AI visibility score of 5.4 (SlateIndex, Nov 3, 2026).
- SurePayroll is most visible on Perplexity (16.1) and least on Google AI Mode (0).
- AI engines name SurePayroll in 6 of the 30 Payroll buyer prompts SlateIndex tracks.
- peoplemanagingpeople.com is the source AI engines cite most in answers about SurePayroll, with 8 citations.
About
Company details for SurePayroll
SurePayroll is an online payroll service for small businesses and household employers. It runs payroll, calculates payroll taxes, files and deposits them, and provides W-2 and 1099 forms. Its portfolio also includes 401(k) plans, workers' compensation, health insurance and HR tools, and it operates as a Paychex company. It ranks #17 of 46 in Payroll on SlateIndex and has a visibility score of 5.4 in the latest weekly run.
Founded in 2000 and headquartered in Rochester, NY, the company employs 201–500 people. It has raised about $8M. Its differentiator: online payroll with automatic tax filing and deposits, plus household and nanny payroll with Schedule H on the same platform.
- Website
- surepayroll.com
- Categories
- Payroll
- Company size
- 201–500 employees
- Headquarters
- Rochester, NY
- Founded
- 2000
- Company type
- Division of Paychex
- Funding
- Series B · $8M raised
- Pricing
- $29 per seat / mo · per seat
- Free trial
- —
- Deployment
- Cloud-based (SaaS)
- Platforms
- Web, Mobile app for employers and employees
- Support
- Live phone and chat support, Monday through Friday customer service, Free onboarding support
Read from linkedin.com, surepayroll.com, g2.com · refreshed Nov 3, 2026.
AI visibility
Latest weekly run · Nov 3 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Payroll. Gusto leads the category at 49.2%.
Media
Website and product screenshots for SurePayroll
AI mentions & citations
Recent answers that name SurePayroll
Which payroll platform offers a free trial?
SurePayroll stands out with up to a six-month free trial for new users, while other options include:
Which payroll tools offer annual discounts?
SurePayroll — offers two months free with annual billing.
Most affordable payroll platform that is still reliable
Choose SurePayroll if you prefer a slightly more established payroll-services provider and value included support and tax-form handling.
Alternatives to the most popular payroll platform
What are the best payroll tools in 2026?
Products & features
What SurePayroll sells
Payroll
Online payroll with unlimited runs, scheduled pay, and payroll taxes filed and deposited automatically.
Household payroll
Payroll for nannies, caregivers and household staff, with Schedule H forms.
401(k) plans
Retirement plans for employees, offered through Sure401(k).
Workers' compensation
Workers' comp insurance for small businesses and households.
Health insurance
Health insurance for small business teams.
SureHR
HR tools with customizable templates, guides and handbooks for compliance.
Strengths engines cite
- Free trial or free months with annual billing
- Included support and tax-form handling
Target market & buyers
Small businesses, household employers, accountants and resellers.
Notable customers include Oakos Automotive, Zana Financial.
| Industry | Primary use case |
|---|---|
| Law firms | Running payroll for firm staff with a simple, automated process. |
| Dental offices | Payroll for small dental teams. |
| Retail | Streamlining payroll so owners can focus on service. |
| Household | Paying nannies, housekeepers, gardeners and in-home caregivers, with taxes filed automatically. |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Series B | 2001 | $8M |
| Latest known round | Total raised |
|---|---|
| Series B | $8M |
Recent developments
- Sep 2026CompanyNamed among America's Best Online Platforms for 2026 by Newsweek
Newsweek included SurePayroll in its list of America's Best Online Platforms for 2026.
- May 2026ProductPaychex launches WISE agentic AI platform
WISE is an agentic AI platform spanning Paychex Flex, Paycor and SurePayroll.
- Dec 2025CompanyReferral promotion of $1,000 per qualified referral
SurePayroll ran a referral promotion paying $1,000 per qualified referral, ending January 31, 2026.
- Nov 2025ProductGuidance on new federal overtime and tips deductions
SurePayroll published guidance on the new federal overtime and tips deductions and expected 2026 W-2 reporting codes.
Competitive landscape
How SurePayroll compares with its top three alternatives
SurePayroll most often appears alongside Patriot Software, Gusto, OnPay in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| SurePayroll | 5.4% | 1.1% | New | $29 / seat / mo |
| Patriot Software | 19.3% | 6.3% | New | $17 / mo |
| Gusto | 49.2% | 11.4% | New | Pricing not available |
| OnPay | 22.2% | 5.9% | New | $15 / seat / mo |
| Paychex Flex | 17.6% | 5.5% | New | Contact sales |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 60% · Neutral 40% · Mixed 0% of 5 engine answers that mention SurePayroll
Praised for
- Free trial or free months with annual billing
- Included support and tax-form handling
Criticised for
Pricing
Per seat pricing
Cite as: SlateIndex, “SurePayroll AI visibility profile”, https://slateindex.ai/brand/surepayroll, data of Nov 3, 2026. Licence: CC BY 4.0.