KWFinder vs Serpstat

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

KWFinder is the stronger AI pick in SEO Tools: it has a visibility score of 9.6 versus 1.5 for Serpstat, and ranks ahead in 50% of the answers that name both.

Choose KWFinder if…

You want the brand AI engines rank higher (9.6 vs 1.5)
AI answers describe it more positively (20% vs 0% positive)
Beginner-friendly, clean, user-friendly interface
Affordable pricing and good value

Choose Serpstat if…

You prefer a larger, established vendor (51–200 employees)
Entry tier affordable for small budgets

AI visibility side by side

Latest weekly run · Nov 2

Metric	KWFinder	Serpstat
Visibility score	9.6%	1.5%
Change vs last week	New	New
Rank in SEO Tools	#10	#30
Share of voice	2.6%	0.8%
Mentions this run	14	4
Positive in AI answers	20%	0%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

KWFinder 0pp · Serpstat 0pp over 0 weekly runs.

Engine by engine

KWFinder leads on 3 of 3 engines

ChatGPT

9.3%

2.6%

AI Mode

3.3%

0.9%

Perplexity

16.1%

0.9%

KWFinderSerpstat

Head to head in AI answers

2 engine answers name both brands

1KWFinder ranked higher

1Serpstat ranked higher

Prompt	Engine	KWFinder	Serpstat
Alternatives to the most popular SEO tool	ChatGPT	#4	#5
Official website of the top SEO tool vendors	ChatGPT	#10	#8

Features, pricing & fit

Dimension	KWFinder	Serpstat
Deployment	—	SaaS
Support	Customer support team with SEO expertise	Manuals, Tutorials, Online support, Customer success
Founded	2014	2013
Headquarters	Bratislava, Slovakia	Odesa, Ukraine
Employees	11–50	51–200
Funding	—	Seed · $0M raised
Best for	Business owners, marketers, bloggers, SEO professionals and agencies who want easy-to-use SEO tools	SMBs, freelancers, enterprise in-house teams and agencies doing search marketing