LookerAgentic business intelligence and embedded analytics on Google Cloud
vs
PirschPrivacy-friendly, cookie-free Google Analytics alternative
Comparison · Web Analytics · weekly run Nov 2
Looker vs Pirsch
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Pirsch is the stronger AI pick in Web Analytics: it has a visibility score of 1.9 versus 1.4 for Looker.
Choose Looker if…
- You need SOC 2 or ISO 27001 or FedRAMP or HIPAA coverage
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
Choose Pirsch if…
- You want the brand AI engines rank higher (1.9 vs 1.4)
- You need GDPR or CCPA or PECR or Schrems II coverage
- low starting price
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Looker | Pirsch |
|---|---|---|
| Visibility score | 1.4% | 1.9% |
| Change vs last week | New | New |
| Rank in Web Analytics | #30 | #26 |
| Share of voice | 0.4% | 0.5% |
| Mentions this run | 2 | 3 |
| Positive in AI answers | 30% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Looker 0pp · Pirsch 0pp over 0 weekly runs.
Engine by engine
Pirsch leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
LookerPirsch
Head to head in AI answers
0 engine answers name both brands
0Looker ranked higher
0Pirsch ranked higher
Features, pricing & fit
| Dimension | Looker | Pirsch |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | $6 / mo |
| Free plan | — | No · 30-day trial |
| Deployment | Google Cloud | Cloud hosted in Germany, with on-premise installation available on the Enterprise plan |
| Compliance | SOC 2, ISO 27001, FedRAMP, HIPAA | GDPR, CCPA, PECR, Schrems II |
| Support | — | Community forum, Email support, Priority support on Plus plan, Dedicated support on Enterprise plan |
| Founded | — | 2019 |
| Headquarters | — | Rheda-Wiedenbrück, Germany |
| Employees | — | 1–10 |
| Funding | Series E · $280M raised | Bootstrapped |
| Best for | — | Small businesses, freelancers and agencies that want simple, privacy-friendly analytics without cookie banners |
Plans side by side
Looker
Pricing not available.
Pirsch
Standard$6month (10,000 monthly page views)
Plus$12month (10,000 monthly page views)
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Looker
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
- Quote-only enterprise pricing starting above $60,000 a year
- Poor fit for NoSQL-heavy data stacks or standalone embedded needs
- Less suited to teams using macOS without virtual machines
Pirsch
- low starting price
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Looker vs Pirsch”, https://slateindex.ai/compare/looker-vs-pirsch, data of Nov 2, 2026. Licence: CC BY 4.0.