Pirsch vs Umami

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Umami is the stronger AI pick in Web Analytics: it has a visibility score of 8.4 versus 1.9 for Pirsch, and ranks ahead in 67% of the answers that name both.

Choose Pirsch if…

You want a lower entry price ($6 vs $20)
You need GDPR or CCPA or PECR or Schrems II coverage
low starting price

Choose Umami if…

You want the brand AI engines rank higher (8.4 vs 1.9)
You want a free plan to start
Lightweight, open-source, privacy-focused analytics
Free hosted tier or free self-hosted option

AI visibility side by side

Latest weekly run · Nov 2

Metric	Pirsch	Umami
Visibility score	1.9%	8.4%
Change vs last week	New	New
Rank in Web Analytics	#26	#11
Share of voice	0.5%	2.3%
Mentions this run	3	12
Positive in AI answers	—	67%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Pirsch 0pp · Umami 0pp over 0 weekly runs.

Engine by engine

Umami leads on 3 of 3 engines

ChatGPT

3.7%

13.9%

AI Mode

4.1%

Perplexity

7.2%

PirschUmami

Head to head in AI answers

3 engine answers name both brands

1Pirsch ranked higher

2Umami ranked higher

Prompt	Engine	Pirsch	Umami
How much does a web analytics tool cost per month?	ChatGPT	#4	#6
How much does a web analytics tool cost per month?	Perplexity	#4	#3
Which web analytics tool has transparent pricing?	ChatGPT	#5	#3

Features, pricing & fit

Dimension	Pirsch	Umami
Pricing model	Usage-based	Usage-based
Entry price	$6 / mo	Free; paid from $20 / mo
Free plan	No · 30-day trial	Yes
Deployment	Cloud hosted in Germany, with on-premise installation available on the Enterprise plan	Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions
Compliance	GDPR, CCPA, PECR, Schrems II	—
Support	Community forum, Email support, Priority support on Plus plan, Dedicated support on Enterprise plan	Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise
Founded	2019	2022
Headquarters	Rheda-Wiedenbrück, Germany	San Francisco, CA, United States
Employees	1–10	1–10
Funding	Bootstrapped	Pre-seed · $2M raised
Best for	Small businesses, freelancers and agencies that want simple, privacy-friendly analytics without cookie banners	Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner