LookerAgentic business intelligence and embedded analytics on Google Cloud
vs
PresetAI-native business intelligence built on Apache Superset
Comparison · Business Intelligence · weekly run Nov 2
Looker vs Preset
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Looker is the stronger AI pick in Business Intelligence: it has a visibility score of 29.8 versus 0.9 for Preset.
Choose Looker if…
- You want the brand AI engines rank higher (29.8 vs 0.9)
- AI answers describe it more positively (30% vs 0% positive)
- You need ISO 27001 or FedRAMP or HIPAA coverage
- Governed semantic layer and metric consistency
Choose Preset if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Looker | Preset |
|---|---|---|
| Visibility score | 29.8% | 0.9% |
| Change vs last week | New | New |
| Rank in Business Intelligence | #3 | #32 |
| Share of voice | 8.1% | 0.3% |
| Mentions this run | 42 | 2 |
| Positive in AI answers | 30% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Looker 0pp · Preset 0pp over 0 weekly runs.
Engine by engine
Looker leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
LookerPreset
Head to head in AI answers
0 engine answers name both brands
0Looker ranked higher
0Preset ranked higher
Features, pricing & fit
| Dimension | Looker | Preset |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | Free; paid from $20 per seat / mo |
| Free plan | — | Yes |
| Deployment | Google Cloud | Cloud-hosted SaaS, managed private cloud, on-prem, or embedded analytics |
| Compliance | SOC 2, ISO 27001, FedRAMP, HIPAA | SOC 2 |
| Support | — | Standard customer support, Dedicated support via Slack, Enterprise SLA |
| Founded | — | 2019 |
| Headquarters | — | San Mateo, California, United States |
| Employees | — | 51–200 |
| Funding | Series E · $280M raised | Series C · $48M raised |
| Best for | — | Small teams starting free, and organizations that want managed Apache Superset with the option to migrate to open-source Superset. |
Plans side by side
Looker
Pricing not available.
Preset
Starter$0forever, up to 5 users
Professional$20user/month, billed annually ($25 billed monthly)
EnterpriseCustomcustom quote
Pros and cons
Themes from the AI answers that mention each brand
Looker
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
- Quote-only enterprise pricing starting above $60,000 a year
- Poor fit for NoSQL-heavy data stacks or standalone embedded needs
- Less suited to teams using macOS without virtual machines
Preset
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Looker vs Preset”, https://slateindex.ai/compare/looker-vs-preset, data of Nov 2, 2026. Licence: CC BY 4.0.