Skip to content
SlateIndex
LookerAgentic business intelligence and embedded analytics on Google Cloud
vs
Simple AnalyticsA focused web analytics tool for teams that need the full picture without tracking people.
Comparison · Web Analytics · weekly run Nov 2

Looker vs Simple Analytics

Which one do AI engines recommend, and how do they differ on price, fit and features?

Track both brands

The short answer

Simple Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 4.3 versus 1.4 for Looker.

Choose Looker if…

  • AI answers describe it more positively (30% vs 17% positive)
  • You need SOC 2 or ISO 27001 or FedRAMP or HIPAA coverage
  • Governed semantic layer and metric consistency
  • Strong integration with Google Cloud, BigQuery and Workspace

Choose Simple Analytics if…

  • You want the brand AI engines rank higher (4.3 vs 1.4)
  • You need GDPR compliant (vendor states) coverage
  • simple pricing
  • annual plan savings and free months

AI visibility side by side

Latest weekly run · Nov 2

Metric Looker Simple Analytics
Visibility score1.4%4.3%
Change vs last weekNewNew
Rank in Web Analytics#30#19
Share of voice0.4%1.4%
Mentions this run27
Positive in AI answers30%17%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 2Looker 1%

Looker 0pp · Simple Analytics 0pp over 0 weekly runs.

Engine by engine

Simple Analytics leads on 2 of 3 engines

ChatGPT
0.9%
5.2%
AI Mode
0%
5.7%
Perplexity
3.1%
2%
LookerSimple Analytics

Head to head in AI answers

0 engine answers name both brands

0Looker ranked higher
0Simple Analytics ranked higher

Features, pricing & fit

DimensionLookerSimple Analytics
Pricing model—Usage-based
Entry price—Free; paid from $20 / mo
Free plan—Yes
DeploymentGoogle CloudSaaS, with data stored and processed in the Netherlands (EU)
ComplianceSOC 2, ISO 27001, FedRAMP, HIPAAGDPR compliant (vendor states)
Support—Contact form, Demo booking, Assisted 30-day proof of concept alongside GA4
Founded—2018
Headquarters—Amsterdam, Netherlands
Employees—1–10
FundingSeries E · $280M raisedOther Investors (Web3 Foundation grant program), undated
Best for—Teams that need pageviews without consent banners or personal data, and analysts who want an independent traffic count next to GA4.

Plans side by side

Looker

Pricing not available.

Simple Analytics

Free$0month
Self-serve$20month (100k pageviews; scales with usage)
EnterpriseCustomcustom
Simple Analytics pricing

Pros and cons

Themes from the AI answers that mention each brand

Looker

  • Governed semantic layer and metric consistency
  • Strong integration with Google Cloud, BigQuery and Workspace
  • Developer-centric data modeling via LookML
  • Around 4.5 out of 5 stars on Gartner Peer Insights
  • Quote-only enterprise pricing starting above $60,000 a year
  • Poor fit for NoSQL-heavy data stacks or standalone embedded needs
  • Less suited to teams using macOS without virtual machines

Simple Analytics

  • simple pricing
  • annual plan savings and free months
  • privacy-friendly analytics

    Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

    Cite as: SlateIndex, “Looker vs Simple Analytics”, https://slateindex.ai/compare/looker-vs-simple-analytics, data of Nov 2, 2026. Licence: CC BY 4.0.