Fathom Analytics vs Simple Analytics
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Fathom Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 14.6 versus 4.3 for Simple Analytics, and ranks ahead in 83% of the answers that name both.
Choose Fathom Analytics if…
- You want the brand AI engines rank higher (14.6 vs 4.3)
- You want a lower entry price ($15 vs $20)
- AI answers describe it more positively (50% vs 17% positive)
- You need GDPR or CCPA or ePrivacy or PECR coverage
Choose Simple Analytics if…
- You want a free plan to start
- You need GDPR compliant (vendor states) coverage
- simple pricing
- annual plan savings and free months
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Fathom Analytics | Simple Analytics |
|---|---|---|
| Visibility score | 14.6% | 4.3% |
| Change vs last week | New | New |
| Rank in Web Analytics | #8 | #19 |
| Share of voice | 4% | 1.4% |
| Mentions this run | 20 | 7 |
| Positive in AI answers | 50% | 17% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Fathom Analytics 0pp · Simple Analytics 0pp over 0 weekly runs.
Engine by engine
Fathom Analytics leads on 3 of 3 engines
Head to head in AI answers
6 engine answers name both brands
| Prompt | Engine | Fathom Analytics | Simple Analytics |
|---|---|---|---|
| Alternatives to the most popular web analytics tool | ChatGPT | #4 | #9 |
| What is the typical pricing model for Web Analytics software? | AI Mode | #5 | #2 |
| Which web analytics tool has transparent pricing? | Perplexity | #2 | #4 |
| Which Web Analytics tools offer annual discounts? | ChatGPT | #2 | #6 |
| Which Web Analytics tools offer annual discounts? | AI Mode | #1 | #3 |
| Official website of the top web analytics tool vendors | ChatGPT | #12 | #13 |
Features, pricing & fit
| Dimension | Fathom Analytics | Simple Analytics |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | $15 / mo | Free; paid from $20 / mo |
| Free plan | No · 7-day trial | Yes |
| Deployment | Hosted software-as-a-service | SaaS, with data stored and processed in the Netherlands (EU) |
| Compliance | GDPR, CCPA, ePrivacy, PECR | GDPR compliant (vendor states) |
| Support | Email support, Help centre | Contact form, Demo booking, Assisted 30-day proof of concept alongside GA4 |
| Founded | 2018 | 2018 |
| Headquarters | Victoria, British Columbia, Canada | Amsterdam, Netherlands |
| Employees | 1–10 | 1–10 |
| Funding | Bootstrapped | Other Investors (Web3 Foundation grant program), undated |
| Best for | European companies and agencies that want website analytics without cookies or personal data collection. | Teams that need pageviews without consent banners or personal data, and analysts who want an independent traffic count next to GA4. |
Plans side by side
Fathom Analytics
Simple Analytics
Pros and cons
Themes from the AI answers that mention each brand
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Simple Analytics
- simple pricing
- annual plan savings and free months
- privacy-friendly analytics
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Fathom Analytics vs Simple Analytics”, https://slateindex.ai/compare/fathom-analytics-vs-simple-analytics, data of Nov 2, 2026. Licence: CC BY 4.0.