Looker vs Tray.ai

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Looker is the stronger AI pick in AI Agents: it has a visibility score of 10.4 versus 1.5 for Tray.ai, and ranks ahead in 100% of the answers that name both.

Choose Looker if…

You want the brand AI engines rank higher (10.4 vs 1.5)
You need ISO 27001 or FedRAMP coverage
Governed semantic layer and metric consistency
Strong integration with Google Cloud, BigQuery and Workspace

Choose Tray.ai if…

You need SOC 1 or GDPR coverage
Recommended as a cloud-neutral orchestration platform option

AI visibility side by side

Latest weekly run · Nov 3

Metric	Looker	Tray.ai
Visibility score	10.4%	1.5%
Change vs last week	New	New
Rank in AI Agents	#13	#50
Share of voice	2.5%	0.4%
Mentions this run	17	3
Positive in AI answers	30%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Looker 0pp · Tray.ai 0pp over 0 weekly runs.

Engine by engine

Looker leads on 2 of 3 engines

ChatGPT

16.1%

0.9%

AI Mode

11.5%

Perplexity

3.5%

LookerTray.ai

Head to head in AI answers

1 engine answers name both brands

1Looker ranked higher

0Tray.ai ranked higher

Prompt	Engine	Looker	Tray.ai
Compare the leading AI Agents platforms	ChatGPT	#14	#15

Features, pricing & fit

Dimension	Looker	Tray.ai
Pricing model	—	Usage-based
Entry price	—	Contact sales
Free plan	—	No · 30-day trial
Deployment	Google Cloud	Tray-managed cloud runtime, with on-premise connectivity and regional hosting on Enterprise plans
Integrations	—	700+
Compliance	SOC 2, ISO 27001, FedRAMP, HIPAA	SOC 1, SOC 2, HIPAA, GDPR
Support	—	Business hours support on all plans, Knowledge base, Community forums, Tray Academy
Founded	—	2012
Headquarters	—	San Francisco, CA
Employees	—	201–500
Funding	Series E · $280M raised	Series C-2 · $164M raised
Best for	—	Enterprise IT and business teams that need to build integrations, AI agents and governed MCP tools on one platform