Majestic vs Serpstat

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Serpstat is the stronger AI pick in SEO Tools: it has a visibility score of 1.5 versus 1.3 for Majestic, and ranks ahead in 0% of the answers that name both.

Choose Majestic if…

Best specialist backlink tool

Choose Serpstat if…

You want the brand AI engines rank higher (1.5 vs 1.3)
You prefer a larger, established vendor (51–200 employees)
Entry tier affordable for small budgets

AI visibility side by side

Latest weekly run · Nov 2

Metric	Majestic	Serpstat
Visibility score	1.3%	1.5%
Change vs last week	New	New
Rank in SEO Tools	#31	#30
Share of voice	0.7%	0.8%
Mentions this run	4	4
Positive in AI answers	0%	0%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Majestic 0pp · Serpstat 0pp over 0 weekly runs.

Engine by engine

Serpstat leads on 2 of 3 engines

ChatGPT

2.6%

AI Mode

0.9%

Perplexity

1.9%

0.9%

MajesticSerpstat

Head to head in AI answers

2 engine answers name both brands

2Majestic ranked higher

0Serpstat ranked higher

Prompt	Engine	Majestic	Serpstat
Official website of the top SEO tool vendors	ChatGPT	#7	#8
Official website of the top SEO tool vendors	Perplexity	#9	#18

Features, pricing & fit

Dimension	Majestic	Serpstat
Deployment	—	SaaS
Support	FAQs, Support blog, How-to videos, API reference guide	Manuals, Tutorials, Online support, Customer success
Founded	2004	2013
Headquarters	Birmingham, England, UK	Odesa, Ukraine
Employees	1–10	51–200
Funding	Undisclosed investment from Dutch investor Rene van Mullem	Seed · $0M raised
Best for	SEO specialists, agencies and consultancies that need competitor backlink analysis and link building data.	SMBs, freelancers, enterprise in-house teams and agencies doing search marketing