Microsoft Clarity vs OpenPanel
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Microsoft Clarity is the stronger AI pick in Product Analytics: it has a visibility score of 2.1 versus 0.6 for OpenPanel.
Choose Microsoft Clarity if…
- You want the brand AI engines rank higher (2.1 vs 0.6)
- Free with no traffic limits
- Useful heatmaps and session recordings
- Visual insight into how visitors actually use a site
Choose OpenPanel if…
- You need a self-hosted or on-premises option
- You need GDPR compliant coverage
- privacy-focused deployments
- self-hosted deployments
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Microsoft Clarity | OpenPanel |
|---|---|---|
| Visibility score | 2.1% | 0.6% |
| Change vs last week | down−0.1% | New |
| Rank in Product Analytics | #19 | #25 |
| Share of voice | 0.8% | 0.4% |
| Mentions this run | 4 | 2 |
| Positive in AI answers | 34% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Microsoft Clarity −0.10000000000000009pp · OpenPanel +0.6pp over 1 weekly runs.
Engine by engine
Microsoft Clarity leads on 2 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | Microsoft Clarity | OpenPanel |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | $2.5 / mo |
| Free plan | — | No · 30-day trial |
| Deployment | Installs through a script on the website or through Google Tag Manager. | Cloud (EU-hosted) or self-hosted with Docker Compose |
| Compliance | — | GDPR compliant |
| Support | — | Email hello@openpanel.dev, Discord community chat, Public feedback board |
| Founded | 2020 | 2023 |
| Headquarters | Redmond, Washington, USA | Stockholm, Sweden |
| Employees | 5,000+ | — |
| Best for | — | Teams that want web and product analytics in one tool, hosted in the EU or on their own servers |
Plans side by side
Microsoft Clarity
Pricing not available.
OpenPanel
Pros and cons
Themes from the AI answers that mention each brand
Microsoft Clarity
- Free with no traffic limits
- Useful heatmaps and session recordings
- Visual insight into how visitors actually use a site
- Not a full product analytics platform
OpenPanel
- privacy-focused deployments
- self-hosted deployments
- open-source infrastructure
- lightweight analytics
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Microsoft Clarity vs OpenPanel”, https://slateindex.ai/compare/microsoft-clarity-vs-openpanel, data of Nov 3, 2026. Licence: CC BY 4.0.