Microsoft Clarity vs Smartlook
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Microsoft Clarity is the stronger AI pick in Web Analytics: it has a visibility score of 14 versus 0.3 for Smartlook, and ranks ahead in 100% of the answers that name both.
Choose Microsoft Clarity if…
- You want the brand AI engines rank higher (14 vs 0.3)
- AI answers describe it more positively (34% vs 0% positive)
- Free with no traffic limits
- Useful heatmaps and session recordings
Choose Smartlook if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Microsoft Clarity | Smartlook |
|---|---|---|
| Visibility score | 14% | 0.3% |
| Change vs last week | New | New |
| Rank in Web Analytics | #9 | #39 |
| Share of voice | 4.4% | 0.2% |
| Mentions this run | 24 | 1 |
| Positive in AI answers | 34% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Microsoft Clarity 0pp · Smartlook 0pp over 0 weekly runs.
Engine by engine
Microsoft Clarity leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Microsoft Clarity | Smartlook |
|---|---|---|---|
| Official website of the top web analytics tool vendors | ChatGPT | #10 | #20 |
Features, pricing & fit
| Dimension | Microsoft Clarity | Smartlook |
|---|---|---|
| Deployment | Installs through a script on the website or through Google Tag Manager. | Cloud |
| Support | — | Online support until the Last Day of Support, Dedicated Account Manager, Email support@smartlook.com, Self-support documentation |
| Founded | 2020 | — |
| Headquarters | Redmond, Washington, USA | — |
| Employees | 5,000+ | — |
| Funding | — | Series A · $4M raised |
| Best for | — | Teams that need to understand why users act as they do on websites and mobile apps, including enterprises with multiple teams. |
Pros and cons
Themes from the AI answers that mention each brand
Microsoft Clarity
- Free with no traffic limits
- Useful heatmaps and session recordings
- Visual insight into how visitors actually use a site
- Not a full product analytics platform
Smartlook
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Microsoft Clarity vs Smartlook”, https://slateindex.ai/compare/microsoft-clarity-vs-smartlook, data of Nov 2, 2026. Licence: CC BY 4.0.