MixpanelProduct intelligence platform for the AI era
vs
PresetAI-native business intelligence built on Apache Superset
Comparison · Business Intelligence · weekly run Nov 2
Mixpanel vs Preset
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Mixpanel is the stronger AI pick in Business Intelligence: it has a visibility score of 2.3 versus 0.9 for Preset.
Choose Mixpanel if…
- You want the brand AI engines rank higher (2.3 vs 0.9)
- AI answers describe it more positively (51% vs 0% positive)
- You need SOC 2 Type II or ISO 27001 or ISO 27701 coverage
- You prefer a larger, established vendor (201–500 employees)
Choose Preset if…
- You need SOC 2 coverage
- Per seat pricing suits your budget better than usage-based
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Mixpanel | Preset |
|---|---|---|
| Visibility score | 2.3% | 0.9% |
| Change vs last week | New | New |
| Rank in Business Intelligence | #23 | #32 |
| Share of voice | 1% | 0.3% |
| Mentions this run | 5 | 2 |
| Positive in AI answers | 51% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Mixpanel 0pp · Preset 0pp over 0 weekly runs.
Engine by engine
Mixpanel leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
MixpanelPreset
Head to head in AI answers
0 engine answers name both brands
0Mixpanel ranked higher
0Preset ranked higher
Features, pricing & fit
| Dimension | Mixpanel | Preset |
|---|---|---|
| Pricing model | Usage-based | Per seat |
| Entry price | Contact sales | Free; paid from $20 per seat / mo |
| Free plan | Yes | Yes |
| Deployment | Cloud | Cloud-hosted SaaS, managed private cloud, on-prem, or embedded analytics |
| Compliance | SOC 2 Type II, ISO 27001, ISO 27701 | SOC 2 |
| Support | Docs and tutorials, Community, Dedicated success team on Enterprise | Standard customer support, Dedicated support via Slack, Enterprise SLA |
| Founded | 2009 | 2019 |
| Headquarters | San Francisco, CA | San Mateo, California, United States |
| Employees | 201–500 | 51–200 |
| Funding | Series C · $277M raised | Series C · $48M raised |
| Best for | Product, growth, and data teams who want to answer questions about user behavior without writing SQL or waiting on engineering | Small teams starting free, and organizations that want managed Apache Superset with the option to migrate to open-source Superset. |
Plans side by side
Mixpanel
Free$0month
Growth$0month, starts at; usage-based on event volume
EnterpriseCustomcontact sales
Preset
Starter$0forever, up to 5 users
Professional$20user/month, billed annually ($25 billed monthly)
EnterpriseCustomcustom quote
Pros and cons
Themes from the AI answers that mention each brand
Mixpanel
- Fast setup and clean, intuitive interface
- Event-based behavioral and product analytics
- Strong funnel and retention reporting
- Transparent, self-serve, usage-based pricing
- Free tier and low-cost paid plans
- Steep enterprise pricing
Preset
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Mixpanel vs Preset”, https://slateindex.ai/compare/mixpanel-vs-preset, data of Nov 2, 2026. Licence: CC BY 4.0.